[Mike Pearson]

I am surprised that Coke bailed on such a small sponsorship. That would be chump change for a corporation like Coke. Must have been more issues than just the issues due to the Covid 19 virus and a few events cancelled. I wonder how much Coke lost when the Olympics was cancelled earlier this year.
5 million dollars per year is nothing for Coke. NHRA is the top drag racing sanctioning body. Once the economy gets back to normal they should be able to attract other sponsors to pick up the slack that Coke left behind. Might take several to make up that difference. In the mean time all of us will suffer because of the sponsor loss. It takes a lot of capital to keep the NHRA on the road all year. Hauling their equipment from one end of the country to the other is a big expense.