How about this? - Page 2

Curmudgeon · 02-18-2011, 12:56 PM

For the 2011 season this is a moot point as the checks are already cashed,2012 budget battle currently going on could be interesting as sponsorship issue could become a POLITICAL hot potato. Effect on motorsports as a whole would be minimal if DOD participation were cut out but news media ts guarenteed to blow the whole issue all out of proportion if they choose to pick up on it .

doublet · 02-19-2011, 08:42 AM

If the Army should not advertise with the NHRA or NASCAR, where should they advertise? Should they advertise at all? Seems to me that someone once determined that advertising pays dividends in the long run. Is having ads in magazines or on TV a better investment? How would that be determined?

Ed Wright · 02-19-2011, 09:37 AM

You think kids enlist because of DSR's race cars?

doublet · 02-19-2011, 10:03 AM

What gets them interested in the Army? Does any advertising have anything to do with it? They need to get some info some place I would say. DSR may or may not be an influence, but they may just talk to one of the soldiers at the Army display at the races and have their interest kindled. Can you say that that never happens?

Terry Cain · 02-19-2011, 10:04 AM

I have a nephew who is the age the Armed forces is looking for. At Indy last year they (Armed forces) took a bus load of kids to Indy, wined and dined, toured shops close by and watched racing from the tower. Impress some kids enough to sign up.

doublet · 02-19-2011, 10:28 AM

Exactly. And this is another form of advertising in the racing world. It seems to me, that it all ties together. Does Matco sell tools or does Castrol sell oil because of advertising at the races? I know that tax dollars don't pay for their ads, but they get exposure there. So does the Army.

Curmudgeon · 02-19-2011, 03:22 PM

I have concerns about the use of tax dollars issue. In a time when fiscal restraint should be paramount EVERY expenditure needs scrutiny and like a great many other programs racing sponsorships should have to prove effectiveness or be cut from the budget much as any business must do. Like others here I would extend this idea to ALL spending.

doublet · 02-20-2011, 08:26 AM

I would agree with that, but I have not seen any figures regarding this. All I have seen are calls for it's abolishment. Are there some legitimate numbers out there to show that the money spent on advertising is wasted?

novassdude · 02-20-2011, 01:43 PM

Quote:

Originally Posted by Terry Cain

I have a nephew who is the age the Armed forces is looking for. At Indy last year they (Armed forces) took a bus load of kids to Indy, wined and dined, toured shops close by and watched racing from the tower. Impress some kids enough to sign up.

That is great but it could be done with out them spending Millions between Nascar and NHRA. I am sure that the Army would have no problem setting up a trip like this even if they did not have teams they sponsor.

One of the things about the Army car that has always annoyed me is calling Tony Sarge. That is a title that should be earned. As far as I know Tony never spent a day in the military. If I am wrong some one can feel free to correct me.

Ed Wright · 02-20-2011, 02:26 PM

Tony does not rate carrying a real Sargent's jock strap. He is just anoying.

02-18-2011, 12:56 PM	#11
Curmudgeon Junior Member Join Date: Jan 2011 Location: Asheville,N.C. Posts: 54 Likes: 0 Liked 0 Times in 0 Posts	Re: How about this? For the 2011 season this is a moot point as the checks are already cashed,2012 budget battle currently going on could be interesting as sponsorship issue could become a POLITICAL hot potato. Effect on motorsports as a whole would be minimal if DOD participation were cut out but news media ts guarenteed to blow the whole issue all out of proportion if they choose to pick up on it .

02-19-2011, 08:42 AM	#12
doublet Junior Member Join Date: Jan 2010 Location: Sioux Falls SD Posts: 27 Likes: 0 Liked 0 Times in 0 Posts	Re: How about this? If the Army should not advertise with the NHRA or NASCAR, where should they advertise? Should they advertise at all? Seems to me that someone once determined that advertising pays dividends in the long run. Is having ads in magazines or on TV a better investment? How would that be determined?

02-19-2011, 09:37 AM	#13
Ed Wright Veteran Member Join Date: Mar 2005 Location: Sand Springs, OK Posts: 8,132 Likes: 896 Liked 389 Times in 168 Posts	Re: How about this? You think kids enlist because of DSR's race cars? __________________ Ed Wright 4156 SS/JA

02-19-2011, 10:03 AM	#14
doublet Junior Member Join Date: Jan 2010 Location: Sioux Falls SD Posts: 27 Likes: 0 Liked 0 Times in 0 Posts	Re: How about this? What gets them interested in the Army? Does any advertising have anything to do with it? They need to get some info some place I would say. DSR may or may not be an influence, but they may just talk to one of the soldiers at the Army display at the races and have their interest kindled. Can you say that that never happens?

02-19-2011, 10:04 AM	#15
Terry Cain Senior Member Join Date: Feb 2008 Location: Georgetown, Indiana (close to Louisville, KY) Posts: 760 Likes: 492 Liked 224 Times in 103 Posts	Re: How about this? I have a nephew who is the age the Armed forces is looking for. At Indy last year they (Armed forces) took a bus load of kids to Indy, wined and dined, toured shops close by and watched racing from the tower. Impress some kids enough to sign up. __________________ Terry Cain ???? STK tcain@twc.com

02-19-2011, 10:28 AM	#16
doublet Junior Member Join Date: Jan 2010 Location: Sioux Falls SD Posts: 27 Likes: 0 Liked 0 Times in 0 Posts	Re: How about this? Exactly. And this is another form of advertising in the racing world. It seems to me, that it all ties together. Does Matco sell tools or does Castrol sell oil because of advertising at the races? I know that tax dollars don't pay for their ads, but they get exposure there. So does the Army.

02-19-2011, 03:22 PM	#17
Curmudgeon Junior Member Join Date: Jan 2011 Location: Asheville,N.C. Posts: 54 Likes: 0 Liked 0 Times in 0 Posts	Re: How about this? I have concerns about the use of tax dollars issue. In a time when fiscal restraint should be paramount EVERY expenditure needs scrutiny and like a great many other programs racing sponsorships should have to prove effectiveness or be cut from the budget much as any business must do. Like others here I would extend this idea to ALL spending.

02-20-2011, 08:26 AM	#18
doublet Junior Member Join Date: Jan 2010 Location: Sioux Falls SD Posts: 27 Likes: 0 Liked 0 Times in 0 Posts	Re: How about this? I would agree with that, but I have not seen any figures regarding this. All I have seen are calls for it's abolishment. Are there some legitimate numbers out there to show that the money spent on advertising is wasted?

02-20-2011, 02:26 PM	#20
Ed Wright Veteran Member Join Date: Mar 2005 Location: Sand Springs, OK Posts: 8,132 Likes: 896 Liked 389 Times in 168 Posts	Re: How about this? Tony does not rate carrying a real Sargent's jock strap. He is just anoying. __________________ Ed Wright 4156 SS/JA