CLASS RACER FORUM - WOW Look at this i just found

Everybody is crediting ADRL for the free tickets when in fact it was first instuted 7 years ago at the Texas Motorplex for a Division 4 race. We had a hugh crowd there for that event and it has been happening every divisional race since then. What they loose on spectator entry fee's (which by the way is almost nothing, as people were not coming anyway since the Motorplex had a National Event) was more than made up for by what got spent at the concession stands and souvenoir stands. It was a very good marketing ploy that worked out well for them.

in the last couple of years a few more tracks have played with this idea and been very sucessful with it. It was not an ADRL innovation, they just went along with what was being done at other places. It also backfired on them at Houston this year as they charge $10.00 per car for parkingand at Houston they did not have enough people parking and people had to leave their cars on the highway and walk to the track as the traffic jam was incrediable. Kind of the Woodstock syndrome as way to many people came and they were not prepared for the hugh crowd.

Olan