Re: The New IHRA ???
 

Most of this is facility related and unless they buy all the tracks they will have little todo with any of these things.

Re: The New IHRA ???
 

http://youtu.be/hg5wl-u6RD4

http://youtu.be/__0yaUm2Phw

http://youtu.be/mbqDlkXZyJ0

Re: The New IHRA ???
 

MIKE:
This is a start...

However needs to be on TV and a professional format not just YouTube.
AND
without the painful advertisement !!

I like PINKS and their format...

D

Re: The New IHRA ???
 

I've said it before and I'll say it again, you need to raise awareness of your product! You must advertise in order to maximize your portion of the publics entertianment dollar !!! THEY WILL NOT COME AND SEE/SUPPORT YOU IF THEY DON'T KNOW YOU EXIST! Everybody is not a motor head, atleast not yet but there's a first for everything. Expose them to what you love to see and do!

1. Fill the grandstands....even if you need to give them away with free admission (on the spectator side). Now charge them to enter the pits, (after they're hooked). Sell products to all the full seats ie. food, souviners. YOU CAN'T SELL ANYTHING TO AN EMPTY SEAT!

2. Have a cost for up close/priority parking for spectators.

3. Saturate the community with promotional oppurtunities ie. Race Cars and Drivers/Teams on location in the publics eye. Media advertisments Radio/TV/ internet. I realize these things cost money....but most are simply effort driven!

4. Have some type of compensation for racers who are willing to go above and beyond to promote in the area prior to an event ie. priority pit parking, additional event passes, acknoledgement on the public address system etc. The racers should back this program to the fullest, because it enhances the their future and drag racing in general.

5. As far as the racing itself, I don't believe that you should cheapen or water down the Stock and Super/Stock classes/rules to gain competitors. I do like a bracket program during the event at a seperate time in which the class competitors can enter if they like.

I must say that as a competitor on race day, I'm not aware if fans are present or not. But when not in the car....I love to see the stands full! I feel that the single most important factor in the future of what we love ...is $$$$$. And the single most important portion of incomming money is fan support. The more fans...the better the ratio of money for the racers...even though it's hard to see that on the NHRA side!

Wade Mahaffey

Re: The New IHRA ???
 

1) This is merely archived footage. The entire event was broadcast live, including photo galleries, results, and interviews.
2) TV is EXPENSIVE. Pinks All Out cost "more than $400,000 an episode"
3) Missed a TV broadcast? Unless you DVR'd it, it's gone. There's very little multiplier available.
3) TV viewership is a guesstimate. Online viewership is trackable via server stats, it's a targeted, engaged audience, where advertisers have the ability to do more than just show static banner ads or traditional commercials. Audiences can also participate in live chat while watching the broadcast. Times, and audiences, are changing.

If it wasn't for my wife, we wouldn't even have cable. I canned it when I was in NC, and didn't miss it at all. There is an enormous amount of content available online now. The paradigm is slowly from "watch when we tell you to watch" to watch on-demand.

That would be the people that PAID to make the broadcast possible. While you can't skip it in the live broadcast, you can very easily click past it in youtube. I've seen a lot of threads recently saying how "sponsors should do this" and "sponsors should do that", yet people complain about how sponsors don't do everything the racer wants and exactly how they want it.

Quite frankly, I thought the use of 'classic' elevator music in the elevator ad was hilarious! Am I in the market to buy an elevator? No, and never will be, but I sure appreciate everything John Taylor has done for the sport, both locally and nationally.

Re: The New IHRA ???
 

Michael , some of these guys would complain if they got hung with a new rope .

Re: The New IHRA ???
 

I believe if you don't want a Pinks All Out tv type show and you can't afford the pros your pretty much toast. You can't put butts in the seats with shoe polish. Never have never will. Although some nostalgia races can draw some people.

Re: The New IHRA ???
 

If the weather holds up,I think there will be a pretty good crowd this year at this event:


http://www.route66raceway.com/Events...t-Sundown.aspx

Re: The New IHRA ???
 

"Pinks" and "Pinks All Out" are to completely different things. Pinks was a complete disgrace to drag racing. It was like going to a fight and a drag race broke out. Pinks, in my opinion, was suppose to appear to be a grudge street race for "Pink Slips." Pinks All Out was a tv show and you did have to do some "show time" in the pits and in the staging lanes but when you pulled to the starting line one prize of $18,000 was at the end of the day. If you went to be on tv with 550 race cars in 9 classes then that was a roll of the dice. After you raced the first time under their program you new what to expect, but track to track for 3 years we raced their series it was a mad dash to get into the race which fill in about 10 minutes, but the entry fees were reasonable, spectators cost was reasonable at $25 per day to see 550 cars run heads up and "all out.

Wade you hit the nail on the head. Whether you are a car guy are not there are still people who like drag racing and just do not know that there are race track operating and there are some good races. The tracks seem to believe that the computer automatically comes on and tells you there is a drag race this week-end at your local track. It seem that they fell that everyone will go get on the computer and look for a race. In our area, North Carolina, the only radio advertisement you hear is NHRA at ZMax and ADRL at Rockingham. No one knows that one of the best drag racing events in our area, the Stock/Super Stock combo races, ever takes place unless they are a family member, friend or a Stock/SuperStock racer.

Re: The New IHRA ???
 

Pro Stock,Pro Mod,Top Fuel get the idea. People do not come to races to see Stock or Super Stock. Next time your staging your car look to the left and right and tell me what you see. Nada!