Re: Why cant Sportsman Racing be like this on TV these days?
 

More answers:

While I knew IDR was not aired in Canada, I'll admit I had no idea the NHRA shows were condensed up there, Jeff. That sucks!

Well…yes and no. All weekend time slots are considered “prime time” so it costs the same, (the highest rate possible), no matter when a show airs between 11:59 PM Friday until 5:59 AM Monday. During weekdays, most networks have three different tiers of time slots, (morning, afternoon, and overnight), with prime time from 6:00 PM to midnight. However, the sole determining factor of airtime for sale is whatever time slot the network has not already filled. With major cable networks like ESPN or SPEED, timeslots only become available after shows for which the networks really do pay, (i.e., NASCAR, NBA, NFL, NHL, MLB, PGA and most all college sports). The time is sold on a flat rate basis no matter what the time of day. If you want it, you pay the rate. If you don't, it's of no concern to the network because folks are lined up to pay for the slot at the going rate.

Most folks don't consider the NHRA's partnership with ESPN much of a "deal" but the main benefit to NHRA was the ability to gain better airtimes for their shows. In other words, NHRA's agreement is more than a straight purchase of time. They pay a fairly standard rate but get access to prime time slots when they're available. However, the NHRA shows are still secondary programming to the network's main financial concerns. If an event for which ESPN is paying runs longer than its predicted duration, everything else gets bumped. This often creates a chain reaction among the "bought" shows which can disrupt NHRA's scheduled airings even though the show which "went long" aired hours earlier.

When folks complain of a cheerleading show pre-empting NHRA coverage, it's almost always because a stick/ball game "went long" and the entire evening schedule was bumped. It wasn't the cheerleading competition getting preference or special consideration.

If you look closely, you'll note almost all of these events, (not the shows but the events), have at least one major sponsor to whom rights were sold in promise of major television coverage. That's how they cover the majority of expense.

To avoid getting long-winded in my previous response, (HA!), I did not detail production cost choices. Using Inside Drag Racing as an example, coverage can be purchased for a little as $15,000 for a one-camera "shoot" with a commentator. However, you'll only get about twelve minutes of coverage in a twenty-three minute show, too. Coverage, (and cost), can be increased with more cameras and more airtime within the show. I'll point out shows like On the Edge offer fewer production choices and, therefore, tend to hang around those $2,000-per minute figures I mentioned earlier. The NHRA's Full Throttle coverage actually costs more than $2,000 per minute to produce and air but they also get a few (small) breaks due to their partnership with ESPN.

Technically, every episode of Inside Drag Racing is a “thirty-minute commercial” because every show has been purchased by somebody…in its entirety. The same goes for On The Edge and dozens of other shows. The broadcasts from PRI/SEMA are a bit different; manufacturers are sold the time to showcase their products on a minute-by-minute basis. The cost to the manufacturer is much cheaper than the price of an actual commercial and, since the feature is within the confines of the show, it gains more attention.

I’ll address both questions concerning commercial revenue. Virtually all networks retain a percentage of commercial time for their own sale. It varies depending on the size of the network but, in rough numbers, they keep one quarter of the spots for their own sale.

That was a weird deal; Masters Entertainment Group took over the Two Guys Garage, (now Motorhead Garage), and FOX wanted to experiment with time slots so the normal season schedule of IDR was interrupted for a few weeks. Unfortunately, FOX failed to note this change in their posted schedule and all DVRs picked it up as an episode of IDR.

Not only was it a different era, it was a different century. One needs to remember the NHRA didn't begin airing on ESPN until the late 1990s. Prior to that, ESPN carried IHRA exclusively and many of the NHRA shows were sydicated. The Nashville Network shows were first produced by Opryland Productions and later by Diamond P motorsports. When CBS purchased TNN in 1996, the NHRA began courting ESPN for exclusive coverage. At the same time, a critical political error was made by the IHRA which caused ESPN to drop them like a rock. I should mention I was already out of the IHRA coverage by that time.

In the early 1980s, cable networks, (including ESPN), were begging for shows simply to fill the daily schedule. The major networks had a lock on stick/ball coverage deals so the cable gang was willing to put nearly anything on the air. Through the ‘80s and most of the ‘90s, the cable networks would offer to air the show at no (cash) charge but would retain all but a few of the commercial slots for their own sale. In rare instances, (including the early IHRA shows beginning in ‘83), the network offered production support as well. In other words, they came to race and covered it with their own equipment and personnel.

As cable ratings grew and access to the cable system became widespread, that business model changed drastically. When the last of the original cable executives left the industry, the “new deal” became a simple sale of airtime to all but the sports for which the networks paid broadcast rights. By the way, airtime is for sale on ABC, CBS, NBC and FOX, too…at prices you simply wouldn’t believe.

When discussing NHRA races on TNN, it's important to remember we're talking about shows which aired a quarter-century ago. It's ancient history. As Travis noted, the world has changed and those who refuse to accept that fact get left behind.

A100 made a huge point, by the way. Coverage by “live stream” has become huge and the ADRL, (for whom I’m a contractor), has experienced incredible success with its InterNet shows. Commercial time is sold for the feeds and, for all intents and purposes, the “stream” has become a television show which does not need to rely on a hosting television network. Unfortunately, most viewers do not yet view InterNet content on their living room television but, when they do, the entire world of televised events will change.

Toby, I remember well your trip to Shreveport; we were flattered to have you in attendance that weekend and it was no surprise when you won.

As for Jim Bailey…luckily, we were able to make him a global television personality while he was still good-looking.

Re: Why cant Sportsman Racing be like this on TV these days?
 

Thanks Mr. Dirt. That was great, informative reading right from the source.

Re: Why cant Sportsman Racing be like this on TV these days?
 

Guys, I guess my point got lost in all the discussion about TV coverage. My point was that NHRA has made a conscious effort to promote only top fuel and funny car over the last 25 years. The only person the average guy on the street knows is John Force. Even drag racing fans generally only know a few of the pros. How come these fans don't know Ben Wenzel who won Indy in 1967 and is still racing the same car. How come they don't know Charlie Westcott who has taken the old super stock hemi cars to a whole new level or David Rampy who has more wins in competition eliminator than any one. How come they don't know Dan Fletcher, or Peter Biondo, or Edmund Richardson three of the best sportsman racers ever. It's because NHRA has taken the path of least resistance and decided it's too hard or too much trouble to educate the fans about sportsman racing.

They have done what put the most money in their own pockets while doing harm to the sportsman side of drag racing. When's the last time you saw a stock or super stock car in one of the magazines. Car Craft used to have an All Star team of sportsman drivers and tuners. They should be sending out press releases to the hometown papers, tv stations and radio stations of winners of all their races including points races.

Why do they show the top fuelers and funny cars tearing down their engines between rounds instead of showing sportsman racing? Why do they have those idiotic interviews
with the pros instead of showing sportsman racing. They have failed miserably to do things to benefit sportsman racing. Brett I apologize for not giving you credit for what you have done in the past.

Re: Why cant Sportsman Racing be like this on TV these days?
 

Greg,you hit the nail on the head in second paragraph. It's all about the money. The ruling elite in the front office are only interested in packaging "product" to sell most profitably as NHRA is a business. The noise,phoney drama and big speed numbers seem to be what sells their product. As example a few years ago a co-worker went to a Nat event at E-town, Monday morning when I asked him about SS , as had a friend there,response was "what's that" and a looooong orgasmic diatribe on header flames,smokey burnouts and"I got John Force's autograph". This by the way was from a 40 year old alegedly intelligent adult .

Re: Why cant Sportsman Racing be like this on TV these days?
 

Bret, your still my hero, this guy announced many races both my parents won and was the announcer when i won my first national event at Marion, Ohio in 1988
"He's the best of the Best"

Re: Why cant Sportsman Racing be like this on TV these days?
 

Greg, I swear this isn't a slam but every example you cited HAS been included in NHRA's TV coverage of both Full Throttle and LODRS events. I name both series because all the aforementioned racers have been included in both telecasts and that information was inserted courtesy of Lewis Bloom or Todd Veney.

Actually, my first instinct was to answer your questions with the question of, "How come you don't know who won the 1982 NASCAR Modified Championship?". It's no different with drag racing. Only the hardcore fans care and only the hardest-core fans retain the information.

By the way, you've already given me all the credit I deserve by not bashing me to a pulp.

WHAT magazines? Jim Adolph finally gave up on the Car Craft All Stars program in 2002 when nobody would sponsor it.

However, I'll take exception to your claim of a lack of press releases. The NHRA does an absolutely amazing job of sending a complete and massively detailed press release from each day of each LODRS event from each division. These releases go to thousands of print, radio and television outlets. The biggest question is why aren't those outlets using those releases? The answer would be the same I offered in an earlier reply: "Drag racing just isn't that big of a deal".

I will admit I was dismayed when the first 2011 LODRS release came today, (from Bradenton), and the opening line stated, "A local to the track, Ed Richardson, Bradenton, Fla., took the win in Super Comp...". The reason this was mentioned first is because the releases are geared to the local news outlets to feature area talent victories. However, the new writer could, (at the very least), have mentioned a few of Ed's other "small victories"!

Re: Why cant Sportsman Racing be like this on TV these days?
 

BRET; (lmao) hence the rabbit !!! Jim.

Re: Why cant Sportsman Racing be like this on TV these days?
 

Brett,you seem to think NHRA is doing a good job of promoting sportsman racing. When Ricky Decker won the SS championship in 2008 some of his friends had to inform the local media. When they found out there were some nice stories done about Ricky. I don't see how you can defend what they have done over the past years as promoting sportsman racing. There is no tv coverage on espn 2 of sportsman racing at National events that I have seen.

Re: Why cant Sportsman Racing be like this on TV these days?
 

I can understand Brett not saying(bad mouthing) much about NHRA ya dont wanna bite the hand that feeds ya!!! The only Sportsman stuff that Ive seen --not alcohol cars either- for the most part has fallen thru the cracks--every so often ya might see a little blurb on a sportsman but for every 50 telecasts 49 1/2 will be about J FORCE/ A FORCE/C FORCE and how many other kids he has and a smattering of the other Pros--personally I would rather watch poker/cheerleading than FORCE!!!!! We will see how well he runs now that Coil is gone might be OK but I definately believe that Coil is the brains behind that car running as well as it does--FED387

Re: Why cant Sportsman Racing be like this on TV these days?
 

Thanks again Bret, for giving us a further insight the complicated world of television! I know that I understand it much better now after your postings.

I agree that Internet shows are the coming thing; and at a price advantage that makes it accessible for many of the less-funded sports. Already you see it in heavy use by some of the more media-savvy tracks and teams, and I'm sure that will only grow in the near future.