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2011 Mustang sales go through the roof!

Hemmings Motor News 03/04/2010
MUSCLE CARS
2011 Mustang sales are strong
The model year is young, Mustang sales are already at a full gallop.
Ford says it has received three times as many orders for 2011 Mustangs as it did for 2010 Mustangs during the same period of time last year, and is attributing the renewed interest to the ’Stang’s powerful new V-6 and V-8 engines.
Dearborn says that half of all orders nationwide are for Mustangs with the new 305hp, 30-MPG, 3.7-liter V-6 engine.
“Fuel economy ranks among the top two reasons people choose vehicles,” said Steve Ling, North America Car Marketing manager. “With the 2011 Mustang lineup, we’ve found a way to offer even better fuel efficiency for V-6, GT and even Shelby GT500 performance drivers — while improving performance. And consumers are responding.”
Nearly 11,000 Mustangs have been ordered since order banks opened in late January.
Fifty percent of the 2011 Mustang orders are for V-6 models, which feature a new, high-performance, all-aluminum Duratec 3.7-liter dual overhead-cam Twin Independent Variable Cam Timing engine. This new engine delivers 305 horsepower and an expected best-in-class EPA fuel efficiency of 30 MPG on the highway — a 25 percent improvement versus the 2010 model.
2011 Mustang V-6 order levels are up 19 percent versus the new 2010 model orders.
“The new engine transforms Mustang,” Ling said. “Everything people love about the car lives on, and now under the hood is a V-6 engine that uses premium technology to deliver the power, the feel, the fuel efficiency, even the sound of the best sports cars in the world.”
A first-ever Mustang Club of America Special Edition package available on V-6 models generated three times more orders than expected. Plus, “take rates” on the California Special series — which is available on the Mustang GT and harks back to the original 1968 feature vehicle — are triple the expected rates.
2011 Mustangs also are being equipped with record levels of technology. Navigation is specified on 18 percent of orders. High-intensity discharge (HID) headlamps are on 26 percent of vehicles. Rear-view cameras are on 10 percent — all up from 2010.
For the 2011 model, 41 percent of orders are for Mustang GTs.
The Mustang GT’s new 5.0-liter four-valve, Ti-VCT V-8 engine delivers 412 horsepower and 390-lbs.ft. of torque. At the same time, it’s expected to get 25 MPG highway.
Approximately 9 percent of the 2011 Mustang orders are for Shelby GT500 models, which are powered by an all-new aluminum-block 5.4-liter supercharged V-8 engine. This produces 550 horsepower and 510-lbs.ft. of torque, a 10 horsepower increase versus the 2010 model. The engine also is 102 pounds lighter than its predecessor, delivering a better power-to-weight ratio, improved fuel economy, acceleration, handling and steering precision.
“Mustang is ready for a new generation of buyers,” Ling said. “With new high-tech and fuel-efficient engines, class-leading connectivity and infotainment options as well as signature style and performance, Mustang is poised to continue its legacy as America’s favorite sports car.”
- By Mike McNessor