Super Stock Target Marketing ...
 

Hello all!

I wanted to share this with you. As most of you have seen at the track, Scion has been sending out film crews to document the events that we have been attending. The purpose of this is to promote the brand, but also to promote Super Stock racing and to show just how good this racing actually is. We are targeting the 18-28 market and Scion has been getting unbelieveable response on our efforts on You Tube, Facebook and Twitter. Anyway, here is the latest clip and as you can see we are trying to explain how it all works ... Enjoy!

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Scott K.

Re: Super Stock Target Marketing ...
 

We talk about bringing new blood into the sport.
The younger generation has little or no interest in the old s__t bags we race.
This is what it's going to take to keep the sport alive and can only be a good thing.

Re: Super Stock Target Marketing ...
 

Scott, do you have an external link to that video? It's just showing up as code for me.

Re: Super Stock Target Marketing ...
 

http://www.youtube.com/v/vibtrDnelOw&hl=en_US&fs=1

Very well done video. You get a sence of action.

Cool car

Re: Super Stock Target Marketing ...
 

Very cool! Thanks for what y'all are doing.

Re: Super Stock Target Marketing ...
 

Very sweet! I love the FWD cars competing in SS. As you may know, I have run FWD Stockers for over 20 years in the NHRA and can't thank you enough for taking on the challenge. I hope to meet you soon. Jim

Re: Super Stock Target Marketing ...
 

Scott, just curious when i watched the video at approx. the 2:07 minute mark there are a series of 3 green lights on either side of 3 red lights on your dash that flash could you tell me what there purpose is.

thanks, Neal

Re: Super Stock Target Marketing ...
 

Sure, that is my shift light. The dash unit we run has different color lights red in the center and green on each side. Nothing too high tech unfortunately. :)

Scott

Re: Super Stock Target Marketing ...
 

very nice video....good job !

Re: Super Stock Target Marketing ...
 

Scott,
Very well done. Projects like this will help class racing very much. I think I have to disagree with Bobby about the fact the youger generation not caring about old school cars. I think it's more they just don't seem them that often and so they are less identifiable to them whereas the Scion is a vehicle friends and family members may drive every day to work or school. Most of grew in the 60's and 70's when muscle cars were common on the street and not just relegated to car shows, museums and race tracks.
Our sport need the infusion of new cars and participants and I applaud Scott, his crew and the Scion folks for getting on board. JMT.