I can't imagine what the price of some of those spots on the midway cost. The food and drink vendors are paying a high price too. Some of the venues are operated by Centerplate, who also run a whole lot of other different operations (some MLB teams, etc) They have to charge so much for their services, AND have to give the organization a really big cut.
Example, I was attempting to put individual beef jerky servings into the Tampa Bay Devil Rays stadium Tropicana Field. I offered them a price that they would make over 50% on each item. It should come out to about $3.00 for the sale. I was informed by Centerplate that they would have to charge in excess of $8.00 per so they could give the Devil Rays their cut and still make some profit Think anyone is going to buy a stick (ounce) of beef jerky for eight bucks, right!
Food vendors inventory is taken before the event and then calculated after for amount of sales. Some years ago at the Gators I believe it was 35% - 40% of the GROSS. And you wonder why it's $2.50 for a bottle of water.
I'll bet that the price for space is astronomical now. Only the pro teams can afford it now, $30. for a tee shirt.
Ron Ortiz
U/SA pork butt on a stick $6.00 eating it, unforgetable, emitting it at at a little john, priceless.
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Ron Ortiz 2102 STK
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