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Michael Kilduff · 09-21-2010, 10:07 PM

Getting spectators in the gate will go a long way to increasing payouts and making the event profitable. Maybe free admission and no coolers allowed for spectators, stay reasonable on prices at the concession stand.

Whereever the event(s) are held it would be a good idea to entice racers to put their cars on display where they can be visible to the public. A day or two before the race put cars on display in shopping centers, malls, auto parts stores, etc...give away free tickets where the cars are, people love the word FREE. The promoters could offer the businesses that agree to a display a free banner at the track, advertising on flyers, etc.....A live radio remote at the track on saturday morning would be an idea as well. I have been to a divisional NHRA race at Richmond when free tickets were offered at NAPA stores or somewhere and the place was packed almost like a national event.

Get creative and just get people there. 3000 spectators spending 8-10 bucks on food/drinks is better than 100 spectators paying 10 bucks to get in the gate.

You could entice racers to put their cars on display with things like premium parking (ie pavement) and that in itself would be attractive with 400 plus cars on the property.

A track where spectators can get fairly close to the action should get special consideration. I've been a spectator at over 50 national events over the last 20 years, fans are much more energized if they are closer to the action.

09-21-2010, 10:07 PM	#39
Michael Kilduff Member Join Date: Sep 2008 Location: Carolina Beach, NC Posts: 281 Likes: 0 Liked 0 Times in 0 Posts	Re: Racing fairness versus Circus attendance Getting spectators in the gate will go a long way to increasing payouts and making the event profitable. Maybe free admission and no coolers allowed for spectators, stay reasonable on prices at the concession stand. Whereever the event(s) are held it would be a good idea to entice racers to put their cars on display where they can be visible to the public. A day or two before the race put cars on display in shopping centers, malls, auto parts stores, etc...give away free tickets where the cars are, people love the word FREE. The promoters could offer the businesses that agree to a display a free banner at the track, advertising on flyers, etc.....A live radio remote at the track on saturday morning would be an idea as well. I have been to a divisional NHRA race at Richmond when free tickets were offered at NAPA stores or somewhere and the place was packed almost like a national event. Get creative and just get people there. 3000 spectators spending 8-10 bucks on food/drinks is better than 100 spectators paying 10 bucks to get in the gate. You could entice racers to put their cars on display with things like premium parking (ie pavement) and that in itself would be attractive with 400 plus cars on the property. A track where spectators can get fairly close to the action should get special consideration. I've been a spectator at over 50 national events over the last 20 years, fans are much more energized if they are closer to the action.