Hopefully the storyline and wheels-up launches will generate enough interest so more people will want to visit their local tracks and see what it's all about in person!
I agree with Mike that too much "redneckisms" can enhance the stereotype of a drag racer, which is not a good thing. ("Days of Thunder" comes to mind.) But I guess that's how the producers add some drama. Hopefully it will be a positive potrayal overall.
I missed Hemiparts' post earlier.