Re: A super bowl CHEVY ads
I once had a VERY Smart Marketing man tell me the only way you could measure a TV Comerical was if you had acess to the electrical and water useage of the major cities accross the country. I played dumb (not hard to do) and sak why/how that would mater.
His answer was
If electrical and water useage peaked during the TV comericals it ment that most people were up using the bathroom (flushing) and getting some thing out of the Fridge so not many were watching the TV's at that time!
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