Re: No ARMY Money ?
I think the money is going to the right place because that is were the kids, go NHRA and NASCAR, that would have an interest in the Army.
Here with the Navy SEALS we sponsor the Iron Man Events, Off-Road Biking and Water Sports because studies show that is where our target audience is and the audience that would have the highest success rate.
There has been over the years a number of studies (Gallup) to determine who and where the target audience is at. Nobody wants to waste tax dollars on wasted effort especially the Military. If the Army felt that this venue was not bringing in bodies they would focus somewhere else.
But I have to say proudly that the Marines, that send the least on recruiting, have never missed a quota. They had use the same marketing group for more than 150 years. I guess if it ain't broke.......
Last edited by Eddies66; 03-03-2011 at 05:46 PM.
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