[Peter Ash]

(quote)Another aspect of our racing program would require students to contact businesses across the country as we seek to get donations for maintenance items. Since we are purchasing a complete car we will not necessarily need to provide many hard parts initially but over time it will require such small items as oil, filters, spark plugs, valve springs, suspension bushings, and tires. To keep costs down we would solicit donations from companies. I would ask the students to draft letters, emails, and make phone calls to corporations with the racing industry for these items. This will be an excellent opportunity for our students to interact with professionals in situations that they would not have otherwise had the chance to do. This will provide excellent job and communication skills that will be required in the workforce following graduation. (end quote)


While I agree with your basic plans.

Sponsorship is charity.

Teach them how to create a marketing program and the hard work and long hours at displays that goes with it ! This will teach them how to interact with the public and business which will add benefit to both parties. I am sure it would give them much more pride in their efforts as individuals and as a whole. It probably won't be easy, but sometimes a little rejection is a better incentive than handouts.

It took me two years to get my first Marketing client for my racing team and it was a great relationship.

Best of luck to you, your students, and your program.

Peter Ash