It would seem that more auto makers are jumping on the hybrid market:
http://www.fueleconomy.gov/feg/hybrid_news.shtml
BMW is working on a 7 Series that is hydrogen powered and a number of Hollywood celebs have been given them to test drive.
With regards to the hybrids, I have to go along with my non-gearhead oldest daughter who bought a Prius two years ago and is extremely happy. She did have a battery problem but the customer service made it seamless and she was back on the road in a couple of days.