I liked this coke product. Surge commercials were comical like the one where the surge can tied up the Mt Dew can with the old plastic bundler. The PC would have a conniption fit over that now days.
Mello Yellow instantly makes me think of "Days of Thunder".
"well how did you get them to go for that deal?" "I'm a hellva salesmen"
"I'm dropping the hammer"
"Japanese lettuce inspection"
And the scene from Driving to dinner is priceless.