Re: National Dragster publication changes??
Sean,
I think I get your position. And they owe you a better explaination. I'm not sure who knew the change was coming, though. My ad rep was making contracts for the 47 issues right up to the announcement time. Now she had to go back and recontract with all those folks.
It seems like it must have been a difficult decision for them to go biweekly, and obviously they held on till the last minute. By cutting their issues in half, they cut costs but they also give up something like half their ad revenue.
I hold onto the belief that it's a good deal for advertisers. They get more shelf time, and in the electronic version the links to advertisers websites are live, so a reader can click through to the ad's website. That's something paper could never do. Obviously folks are frustrated and the transition is a pain, but I think it will be better in the end than sticking with what wasn't working.
Bruce Deveau
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