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Michael , I don't know if you remember it or not ,but when Stanback headache powders used to sponsor us in the 90's i came up with the idea to pay all record setters $25.00 when record was set at an event .The stipulation was put Stanback in the names mentioned on the record sheet which in turn was printed in every issue of Drag Review under records until record was broken or reset ....We paid at our race trailer at that event on the spot for setting record ...Wasn't much ,but was very appreciated from the racers as they were getting nothing but a certificate at that time......( it did help out on the gaskets ).......Stanback was in every record sheet every issue ,and that was cheap advertising .....
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Before my time, but I remember you telling me the story. Now there's an example of at least some semblance of a return on investment, with branding/name recognition -- something which would require very little of both the racers and the promoters. How could this general concept be applied today to generate a greater value for existing sponsors and attract new sponsors, thus eventually resulting in a greater draw for racers?