Quote:
Originally Posted by MLP
Pinks filled up tracks for one reason.....TV. Everyone and their brother showed up in hopes of getting on tv with their cars. Without the tv coverage, nobody would have shown up. It had everything to do with tv exposure and nothing to do with format, racing, tracks or anything else.
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Rich Christensen's group has begun filming a new reality program on MAV TV called "Won & Done", a somewhat hybrid between original PINKS and All Out format being filmed exclusively at Irwindale. And, although I do not like how it hurts the regular track program and track employees, he again has proven what I've said all along, the need for someone who understands marketing, presentation, and how to target viewer psychology to bring the lights and cameras our way. Rich, who some know is NOT a racer, or even a "car guy", but a "tenacious artist". He has personally explained to me how it works and that television is about selling, and not be the way we want it. In order to be marketable, we must conform to the masses, not the other way around. We tried assembling a similar program for class racers but the majority refused to conform. The Bible mentions "the quick and the dead" and class racers aren't exempt. There's nothing in between.