[MikeMoller]

Nascar and NHRA don't get it. They raised prices when the ecomomy was good and business was booming. Aimed for a higher class / wealthier patron and they got them for a while. But they were fair weather / newbies, had their fill, been there done that and moved on.
But prices have stayed the same, and the stands show it. Notice TV coverage of any NASCAR or NHRA race, they do their best not to show the stands. I guess the TV money makes up for empty stands.

But it's hard to sell hot dogs, t-shirts, etc. to an empty seat!