[Jeff Lee]

I see a lot of marketing flaws when I see cars and parts for sale. I often think half of the problem is not the economy, it's the poor marketing that hurts the most.

Put some pictures in the ad, not a suggestion as to where to find pictures of the car. You should have a front 3/4, a rear 3/4, an under hood and interior. If you don't know how to put a picture in the ad, ask for help.

Put a price in the ad. Fishing for offers is not the way to sell something!

Details on the entire car. Don't write a book, keep it simple. But if you've got Oliver Rods or something comparable, mention it. The guy selling the '68 Camaro just like yours may have Chinese rods in it and that may make your ad a notch higher.

List any awards or career hi-lites.

Good luck!