Quote:
Originally Posted by Ed Wright
I wouldn't put a sticker on my car for a gift certificate. How many K&N filters can you use?
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Note that this was for a semifinal finish, which is awarded above and beyond their monetary postings for win/ru. Having a race car (or two), a tow vehicle, and a street car, there are enormous opportunities to use K&N oil filters, air filters, and air intake assemblies. They do a tremendous amount for sportsman racing, and I for one am very appreciative.
It's the appreciation and patronage of companies that support drag racing that makes them economically viable means of marketing.
On different note, I think it says a great deal for Ford to represent themselves here in public, too. I had the pleasure of meeting Jesse at Indy last year. Young, enthusiastic, and genuinely passionate about the sport. They have a great liason that readily sets them apart.