Quote:
Originally Posted by Michael Beard
x2. They chose the route they did, which has generated a firestorm, instead of turning it into a positive and using the existing show as a platform to promote legal drag racing. They could have created incentives to draw the participants and its fans to sanctioned dragstrips (which tracks have independently already been doing), and created fun and safe events at those tracks where people could legally participate in the loosely structured environment they crave.
I personally couldn't stand more than 15-20 minutes of the show the one time I stumbled across it, but their reach and fan base is undeniable. The sanctioning body had an opportunity to turn the messaging in their favor, but their choices ended up alienating a large swath of their potential audience instead.
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Absolutely. And consider that the Street Outlaws show opens with a disclaimer: "Street racing is dangerous and highly illegal. Just because we're dumbazzes doesn't mean you should be."
Had NHRA bought some commercial time, the show would actually be supporting NHRA's position.
Who advises these guys on marketing strategy????