Quote:
Originally Posted by MikeMoller
I think the sanctioning bodies and the track operators need to do more to get butts in the seats. I knew a dirt track operator up north who ADVERTISED the races locally - radio and TV - and ran promotions for discounted tickets. The ticket prices charged to see a NHRA/IHRA divisional are way to high, not family friendly. I'd rather have 100 spectators at 5 bucks a head than 10 at 20. How about 25 bucks a carload? As the dirt track operator told me, you can't sell a hot dog to an empty seat.
The NHRA Divisional at Charlotte was not advertised at all, not even on their website. The Charlotte track had no information on schedules, run times or ticket prices.And there were only a few food truck vendors there, no track operated vendors at all.
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Good point!
My Daughters will go an buy a nice inexpensive plain looking dress.
Then spend $hundreds assessorizing and they just look outstanding!
Shotgun outstanding
First thing...Good food, maybe invite some of those classy food trucks or local resturants that can cater. Always need clean restrooms, especially for the girls. Then a bit of attractive entertainment, booths with cool things to do, shut down at 10 pm and show a movie. Bring in a local Band. There is a lot of tension at the track especially for racers.
Got to have fun with a bit of down time.
Sure there are some amateur musicians that can bring their instruments for open Mike!
Charge $5 and moderate prices for beverages and food. Have little cute things to buy and some memorabilia give a ways!
If they liked the experience they will be back next year with a friend
Question to ask:
What can be done to bring in the non racer?
First thing people have to know about it.
So proper aggressive advertising.
What kind..? Inexpensive..
Contact local Public Schools and colleges
Local radio and invite the radio station to broadcast.
Has to be a WIIFM concept!
What benefit will they see attending the races?
The ProAm should be the dress!
Then assessorize!
D