[Paradigm Shift]

If there is to be any hope, even a glimmer, that the interest in the new performance vehicles vis-a-vis Factory Stock exists, then a concerted and significant effort must be undertaken by the three manufacturers that promotes awareness, recognition, interest and ultimately, demand for this spectrum of motorsports.

Reintroduce the dealership Performance Clinics that were reasonably popular years ago and that made the effort to connect factory available high performance vehicles with drag racing and illustrated well-engineered and established methods of relatively easily improving each platforms performance. Cultivate and nurture the performance car/drag racing association by brand.

It will require a great deal of effort, one that I'm not certain any manufacturer, regardless of how significant their efforts to market these car appear, will exert.

Finally, give away Divisional event tickets. Create decals, posters, apparel and create enthusiasm. Build brand allegiance and restore a healthy competition against competing brands.

Encourage potential customers to see their performance vehicle of choice in action and build a bond between owner, car and drag racing motorsports.

Keep in mind, it's a different era.