Bought one of these during Holley Days for my new trailer. $199.00 free shipping then. I wanted a poly rope and wireless remote. I saw the link to the sale on Bang Shift as a new item for Holley. I have no report on it as I have not opened the box. I am sure it is lesser quality than a Superwinch?
https://www.holley.com/products/off-.../parts/4510AOR