[Billy Nees]

I think that the key to "Marketing" this whole deal is the "Car Show" side of the whole thing. Ya know, in this day-and-age what is the difference between Hershey or Carlisle and the MG points meet? You've got hundreds of people who love their cars and love to show them off and will gladly talk about them with anyone who asks. The only difference is that a "Drag Race" breaks out!
People, at least in my area, still love cars. There are young people standing in line to buy every 3RD gen. Camaro and FOX Mustang they can find. There are older people who are always looking for a reasonably priced older car (2dr, 4dr, unpopular body styles, just decent cars) to go for rides on the weekends and take their grand kids for ice cream in.
I've got a group of kids who hang out in my neighbors garage playing with their Mustangs and Rams and S-10s and Neons and they think that "NHRA Drag Racing" is TF and FC! They don't think that there is any place for them there. So much for NHRAs marketing plan.