[Paradigm Shift]

Many of the comments display naivety and an ignorance of the onerous contingency program requirements that manufacturers and suppliers are subject to when they select to join the sanctioning body in this respect.

We suggest that you carefully look into the contingency program criteria to fully understand the import.

In terms of the liberal license associated with the branding/exposure of self-designed displays such as wraps, once the mandated design is modified/altered, what value proposition may exist is also a departure from the original intent. Soon the labeling is reduced by twenty five percent and then by fifty.

When you analyze the true nature of brand exposure that is generated here, it's unlikely that you reach a conclusion that this is an effective marketing vehicle based on investment/ROI.

When we consider contingency, the required exposure would create a mandated design that may not fit on your door. Even in that circumstance, there is little gained overall.

Simply display exactly what you are provided regardless of how it is applied.

NHRA TV has helped to an extent with regard to visibility and brand awareness. It remains to be seen how the added exposure impacts product/service demand. What occurs at the racing facility is virtually of no benefit.

I remain somewhat surprised that contingency exists at all.