Re: Warning on contingency wraps
My thoughts, as I once was responsible for the contingency program where I worked. As a racer I appreciate the recognition and support that the manufacturers provide with contingency programs.
As a business these programs are not actually cost effective these days. Like certain types of advertising there are much better ways to spend marketing $$$ with better results.
I pushed for payouts on our newest offerings. Hopefully motivating racers to upgrade or step up to later designs. Carburetors are a good example.
On the subject of this thread, A contingency program is an agreement that is made between the sanctioning body and the company wishing to post. There are specific requirements that are spelled out in the agreement. Some will ask for proof of purchase. Some specify no stacking of stickers on multiple postings from the same company. Nearly all require you to use a specific size decal for the item posted.
Several years ago I had a racer contact me because NHRA rejected their claim because the decal was on a wrap and it was "re sized" It was a about half the size of the decal that was specified in the contingency agreement.
The car owner was upset because NHRA had rejected the claim and our contingency administrator had followed protocol and not paid the claim.
I ended up getting a call from the owner of the team. I congratulated him for the win, I thanked him for using our product. I then asked if he would like us to pay him half the payout since that was the amount that they had reduced the decal. As a business man he understood the position I was in. The re sizing of all the contingency decals really made the car look great! It made the main sponsor logo on the doors standout as it wasn't crowded with little stickers. At the end of the day the sponsor is paying for that specific sticker and logo.
The gentleman I had talked with agreed to install our full size required sticker and we paid then claim. I had another team do the same a few years later and the process was repeated. Our people were happy and the racers understood.
It wasn't the wrap that was the problem, it was the re sized decal.
__________________
STK 308
SS 3088
|