[rboyle]

Promote promote promote. Used to be radio and print media or TV ads. Now it's more social media and pop up ads. But if our own websites like NHRA..com and all the others do not promote their own races on their own website then it puts all the onus on the track operator.
You can promote Imports vs Muscle vs EV the trick is making up a nemesis. Drag racing is a great platform for it as the Snake vsMongoose wars