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Randall Klein · 01-10-2009, 12:55 PM

A reason for two (or more haulers, and other transporters) is the STUPID marketing scheme of brand awareness through signage, rolling down the highway 24/7 billboards, and coroporate egos. This marketing ploy is pervasive, by ads everywhere at TV events, even to the extreme of companies logging screen time with a stop watch top justify adv dollars when sponsor contracts are up. a millisecond of a backrow running NASCAR entry is added up until the overall minutes of screen time can justify Tide, Fram, DirectTV or Skoal mkgt gurus to justify millions of $ of expenditures

Lets review all the $ spent for Olds being mfg of the year, Buick's NASCAR fling, Kendall Oil, WR Grace, TRW, SplitFire, the milk bottles that Jeg's had for a short while, and on and on...yep good old marketing there for brand awareness and customer loyalty...ya just gotta laugh when the next NHRA/NASCAR press release comes out trumpeting the next synergistic relationship thats going to take some obscure product "to the next level" with a "good fit"between say "AJAX Snow Tires" and the "loyal" race fan

Do they really believe that stuff their putting out?

How about a quality American made product and a fair price, and racer support...now there's a good fit with a loyal base

01-10-2009, 12:55 PM	#28
Randall Klein Senior Member Join Date: Dec 2002 Location: Lincoln, Nebraska Posts: 785 Likes: 45 Liked 316 Times in 67 Posts	Re: WJ & Kurt Sitting Out for 2009 ??? A reason for two (or more haulers, and other transporters) is the STUPID marketing scheme of brand awareness through signage, rolling down the highway 24/7 billboards, and coroporate egos. This marketing ploy is pervasive, by ads everywhere at TV events, even to the extreme of companies logging screen time with a stop watch top justify adv dollars when sponsor contracts are up. a millisecond of a backrow running NASCAR entry is added up until the overall minutes of screen time can justify Tide, Fram, DirectTV or Skoal mkgt gurus to justify millions of $ of expenditures Lets review all the $ spent for Olds being mfg of the year, Buick's NASCAR fling, Kendall Oil, WR Grace, TRW, SplitFire, the milk bottles that Jeg's had for a short while, and on and on...yep good old marketing there for brand awareness and customer loyalty...ya just gotta laugh when the next NHRA/NASCAR press release comes out trumpeting the next synergistic relationship thats going to take some obscure product "to the next level" with a "good fit"between say "AJAX Snow Tires" and the "loyal" race fan Do they really believe that stuff their putting out? How about a quality American made product and a fair price, and racer support...now there's a good fit with a loyal base