If going to Orlando please read. We're filming

[Mike McCandless]

For those that watch our YouTube Channel, we've recently featured Steve Magnante covering cars at various auction houses. Steve is slowly getting back into the swing of things after the health scares of last year. Steve's knowledge on all things cars has truly blown me away. That got me to thinking, what if he covered Stock and Super Stock at the divisional?

I'm flying Steve and 2 guys down to film the divisional race this weekend. My nephews will be down there racing, but our film guys will be focusing on Steve covering the Stock eliminator pits first, then on to SS after that assuming we have enough time. The goal is for him to give his knowledge of make/model of the car. If you have interesting history on the car itself, please share with Steve as we can include it in the content. We DO NOT want to disrupt anything you're doing or get in the way. If you don't want your car shown, that is no problem, just let us know. We're not trying to pry.

I wanted to do this as a test to see how the common gear head would respond to seeing these cars in a different way. I think there is an opportunity for NHRA to bring people to events, but to focus it around a car show mentality. Where else can you see so many cool cars, which are often show level, in one place going down a track? I'm in constant contact with NHRA over multiple unique ways to generate content and bring eye balls to the sport. Yes, it can be an uphill battle, but I'm going to keep pushing. We got our legs last year doing the Sox & Martin Hemi Challenge at Indy and I plan on doing more this coming year.

Steve will be riding around on a golf cart with 2 younger guys. They'll be wearing Sox&Martin gear most likely. They may come into the staging lanes to cover at distance since all the cars will be up for qualifying. We'll also visit the scales and fuel check to show the masses how this works.

Hope you guys will participate and if you have any questions let me know!

Mike

[Marty Buth]

Your title says for those going to Orlando, but your text talks about filming at the baby Gators. Which event are you filming? Either way, good job on doing this! We need more coverage for the sport!

[1320racer]

Mike, if the effort is to attempt to grow the sport, the challenge is getting the content to the right audience and that’s not boomers or Gen X, but rather Millennials, Gen Z and Alpha.

Problem is none of them wants to see a TV show about old cars and the old guys that race them with handicapped starts. So my advice is focus on the newer factory hot rods and younger drivers. Otherwise you’re just pandering to a demographic that’s already involved or a fan.

Bring the right race content to TV and supported by YouTube channels is the key, evident by the past huge success of Street Outlaws and No Prep Kings though it appears even their time has passed now.

The only way what we do survives no mind grows in the years and decades to come is, America has to fall in love with their cars again, to create a car culture that will culminate in high school parking lots across this country as it once did.

[Mike McCandless]

Originally Posted by Marty Buth

Your title says for those going to Orlando, but your text talks about filming at the baby Gators. Which event are you filming? Either way, good job on doing this! We need more coverage for the sport!

Sorry, Division 2 race this weekend.

[Mike McCandless]

Originally Posted by 1320racer

Mike, if the effort is to attempt to grow the sport, the challenge is getting the content to the right audience and that?s not boomers or Gen X, but rather Millennials, Gen Z and Alpha.

Problem is none of them wants to see a TV show about old cars and the old guys that race them with handicapped starts. So my advice is focus on the newer factory hot rods and younger drivers. Otherwise you?re just pandering to a demographic that?s already involved or a fan.

Bring the right race content to TV and supported by YouTube channels is the key, evident by the past huge success of Street Outlaws and No Prep Kings though it appears even their time has passed now.

The only way what we do survives no mind grows in the years and decades to come is, America has to fall in love with their cars again, to create a car culture that will culminate in high school parking lots across this country as it once did.

First thing I plan to do is get data. From years of business, I've learned that whatever I think consumers will do, they tend to do the opposite. My goal for this year is to get as much data as I can on what people are viewing at least within the channels I can control. Then I can work with other people with channels to try and gain some traction.

I can only do so much, but if I can show data to decision makers within NHRA and other places, then maybe we can get somewhere.

[1320racer]

The NHRA doesn?t have a clue as to how to keep this from dying and those in charge don?t appear to care.

Good luck.

[JP1738]

Originally Posted by 1320racer

The only way what we do survives no mind grows in the years and decades to come is, America has to fall in love with their cars again, to create a car culture that will culminate in high school parking lots across this country as it once did.

whoah whoah whoah, EB for president?? Well said, I completely agree. I also agree that I don't really know how we do this

Also, McCandless, I plan to be there this weekend and would be more than happy to be filmed and speak with Steve about my car and class racing Journey!

[Bobby Fazio]

Originally Posted by 1320racer

Problem is none of them wants to see a TV show about old cars and the old guys that race them with handicapped starts. So my advice is focus on the newer factory hot rods and younger drivers. Otherwise you?re just pandering to a demographic that?s already involved or a fan.

Originally Posted by 1320racer

whoah whoah whoah, EB for president?? Well said, I completely agree. I also agree that I don't really know how we do this

Sorry fellas but I just posted a Stock Eliminator video 5 short days ago which includes old cars, a handicap start, and a slightly older guy (sorry John!) and it's gotten 811K views already.

[doglover44]

What is the name of the YouTube channel ?

[1320racer]

Originally Posted by Bobby Fazio

Sorry fellas but I just posted a Stock Eliminator video 5 short days ago which includes old cars, a handicap start, and a slightly older guy (sorry John!) and it's gotten 811K views already.

Your latest video posted 5 days ago has 6.5k views, about 804,500 views shy of 811K.