Mello-Yello really?

[Shane Zaskowski]

As CompetitionPlus.com reported on 8-24, the NHRA will soon announce a new series sponsor. SportsBusinessDaily confirmed on Monday the new sponsor will be Mello Yello.

What's your thought? Is this the right fit for drag racing?



Dont get me wrong i love a Mello-Yello and that might just be what i need after i lose a tough round to mellow out but i dont think anything about drag racing screams mello-yello. I think Coca-Cola should go back to the drawing board and dont come back with Fanta either please.

http://www.competitionplus.com/drag-...ing-activation

[Michael Beard]

Like Powerade did? It's branding. I don't think people knew much about Powerade back in the day, but its a household name now. Mello Yello has been in racing before, just not drag racing. Taking on Mt. Dew is a big challenge. They'll need more than billboards to grab much of that market share. Maybe drag racing will help them.

The Sports Business Daily article was good.

Anyhoo, hope they make a Diet version. For me, it's typically either Diet Sunkist or Diet Dew., or if I'm getting a fountain drink, mix Diet Coke 50/50 with either Dr. Pepper or Mr. Pibb (I guess they call it Pibb Xtra these days).

Cheerwine is cool (ask Chip!), but it's regional, an independent company.

[Shane Zaskowski]

well a sponsor is always better than no sponsor that is for and we all know coke has the money for it


random fact did you know dr. pepper is just diet coke and rootbeer mixed haha

[treessavoy]

Originally Posted by Shane Zaskowski

well a sponsor is always better than no sponsor that is for and we all know coke has the money for it


random fact did you know dr. pepper is just diet coke and rootbeer mixed haha

Actually, Dr Pepper was the first soft drink ever made and preceded Coke by a year. It was invented by a pharmacist in Waco TX in 1885. Dr Pepper is the third largest selling soft drink in the world.

Guess what my fridge is full of ?

JimR

[John Leichtamer Jr]

Jim
I would say your fridge is full of
BUD LITE


Hammer

[THE LEGEND]

I remember the Mellow Yellow Funny Car of Frank Oglesby. Man I'm getting old.

I think it's great NHRA can maintain that relationship with Coke. Now if they can come out with a Diet Mellow Yellow.

[Tom keedle]

Originally Posted by treessavoy

Actually, Dr Pepper was the first soft drink ever made and preceded Coke by a year. It was invented by a pharmacist in Waco TX in 1885. Dr Pepper is the third largest selling soft drink in the world.

Guess what my fridge is full of ?

JimR

carbonated prune juice?

[James L Miller]

Maybe they can get Donovan Leitch to help promote their product? I'm just mad about Mello Yello.

[V_Robinson]

Originally Posted by treessavoy

Actually, Dr Pepper was the first soft drink ever made and preceded Coke by a year. It was invented by a pharmacist in Waco TX in 1885. Dr Pepper is the third largest selling soft drink in the world.

Guess what my fridge is full of ?

JimR

Jim you are a little off on your history, the first soft drink was developed in England in the 1760's

[treessavoy]

Originally Posted by V_Robinson

Jim you are a little off on your history, the first soft drink was developed in England in the 1760's

My fault, I meant in the U.S. just failed to put it in the sentence.

I may be old, but I'm slow.

JimR