Mello-Yello really?

Shane Zaskowski · 08-28-2012, 03:11 PM

As CompetitionPlus.com reported on 8-24, the NHRA will soon announce a new series sponsor. SportsBusinessDaily confirmed on Monday the new sponsor will be Mello Yello.

What's your thought? Is this the right fit for drag racing?

Dont get me wrong i love a Mello-Yello and that might just be what i need after i lose a tough round to mellow out but i dont think anything about drag racing screams mello-yello. I think Coca-Cola should go back to the drawing board and dont come back with Fanta either please.

http://www.competitionplus.com/drag-...ing-activation

Michael Beard · 08-28-2012, 03:20 PM

Like Powerade did? It's branding. I don't think people knew much about Powerade back in the day, but its a household name now. Mello Yello has been in racing before, just not drag racing. Taking on Mt. Dew is a big challenge. They'll need more than billboards to grab much of that market share. Maybe drag racing will help them.

The Sports Business Daily article was good.

Anyhoo, hope they make a Diet version. For me, it's typically either Diet Sunkist or Diet Dew., or if I'm getting a fountain drink, mix Diet Coke 50/50 with either Dr. Pepper or Mr. Pibb (I guess they call it Pibb Xtra these days).

Cheerwine is cool (ask Chip!), but it's regional, an independent company.

Shane Zaskowski · 08-28-2012, 03:23 PM

well a sponsor is always better than no sponsor that is for and we all know coke has the money for it

random fact did you know dr. pepper is just diet coke and rootbeer mixed haha

ALMACK · 08-28-2012, 03:24 PM

Mello Yello...Days of Thunder and Cole Trickle come to mind....

Michael Beard · 08-28-2012, 03:30 PM

Say it ain't so! I hate root beer.

Shane Zaskowski · 08-28-2012, 03:39 PM

yes! days of thunder "Im dropping the hammer"

Jim Kaekel · 08-28-2012, 03:41 PM

Cole Trickle....good one!

I'm sure NHRA will be "force feeding" Mello Yello to the pros during the top-end interviews. In reality, probably a good move by Coca-Cola. I used to drink alot of Mello Yello back in the '80's, but you just don't see it much anymore. It's obvious Coke is ready to spend the bucks to promote it again.

George Fitzpatrick · 08-28-2012, 04:24 PM

Does anybody remember a TV soft drink commercial that had Don Garlits and Bill (grumpy) Jenkins in it? I thought it was Mello Yello. But I’m old and my memory is gone

treessavoy · 08-28-2012, 04:37 PM

Quote:

Originally Posted by Shane Zaskowski

well a sponsor is always better than no sponsor that is for and we all know coke has the money for it

random fact did you know dr. pepper is just diet coke and rootbeer mixed haha

Actually, Dr Pepper was the first soft drink ever made and preceded Coke by a year. It was invented by a pharmacist in Waco TX in 1885. Dr Pepper is the third largest selling soft drink in the world.

Guess what my fridge is full of ?

JimR

John Leichtamer Jr · 08-28-2012, 05:00 PM

Jim
I would say your fridge is full of
BUD LITE

Hammer

08-28-2012, 03:11 PM	#1
Shane Zaskowski Junior Member Join Date: Jun 2009 Location: grand rapids, mi Posts: 26 Likes: 0 Liked 0 Times in 0 Posts	Mello-Yello really? As CompetitionPlus.com reported on 8-24, the NHRA will soon announce a new series sponsor. SportsBusinessDaily confirmed on Monday the new sponsor will be Mello Yello. What's your thought? Is this the right fit for drag racing? Dont get me wrong i love a Mello-Yello and that might just be what i need after i lose a tough round to mellow out but i dont think anything about drag racing screams mello-yello. I think Coca-Cola should go back to the drawing board and dont come back with Fanta either please. http://www.competitionplus.com/drag-...ing-activation

08-28-2012, 03:20 PM	#2
Michael Beard VIP Member Join Date: Sep 2002 Location: Columbus, OH Posts: 4,060 Likes: 0 Liked 13 Times in 9 Posts	Re: Mello-Yello really? Like Powerade did? It's branding. I don't think people knew much about Powerade back in the day, but its a household name now. Mello Yello has been in racing before, just not drag racing. Taking on Mt. Dew is a big challenge. They'll need more than billboards to grab much of that market share. Maybe drag racing will help them. The Sports Business Daily article was good. Anyhoo, hope they make a Diet version. For me, it's typically either Diet Sunkist or Diet Dew., or if I'm getting a fountain drink, mix Diet Coke 50/50 with either Dr. Pepper or Mr. Pibb (I guess they call it Pibb Xtra these days). Cheerwine is cool (ask Chip!), but it's regional, an independent company. __________________ Michael Beard - NHRA/IHRA 3216 S/SS

08-28-2012, 03:23 PM	#3
Shane Zaskowski Junior Member Join Date: Jun 2009 Location: grand rapids, mi Posts: 26 Likes: 0 Liked 0 Times in 0 Posts	Re: Mello-Yello really? well a sponsor is always better than no sponsor that is for and we all know coke has the money for it random fact did you know dr. pepper is just diet coke and rootbeer mixed haha

08-28-2012, 03:24 PM	#4
ALMACK VIP Member Join Date: Jan 2009 Location: Bardstown, KY Posts: 1,937 Likes: 131 Liked 369 Times in 127 Posts	Re: Mello-Yello really? Mello Yello...Days of Thunder and Cole Trickle come to mind.... __________________ Alan Mackin Stock 3777/ SS 3377 P/SA & SS/PA Fox Thunderbird I/PS '95 Mustang GT

08-28-2012, 03:30 PM	#5
Michael Beard VIP Member Join Date: Sep 2002 Location: Columbus, OH Posts: 4,060 Likes: 0 Liked 13 Times in 9 Posts	Re: Mello-Yello really? Say it ain't so! I hate root beer. __________________ Michael Beard - NHRA/IHRA 3216 S/SS

08-28-2012, 03:39 PM	#6
Shane Zaskowski Junior Member Join Date: Jun 2009 Location: grand rapids, mi Posts: 26 Likes: 0 Liked 0 Times in 0 Posts	Re: Mello-Yello really? yes! days of thunder "Im dropping the hammer"

08-28-2012, 03:41 PM	#7
Jim Kaekel VIP Member Join Date: Jul 2002 Location: Michigan Posts: 1,227 Likes: 133 Liked 531 Times in 108 Posts	Re: Mello-Yello really? Cole Trickle....good one! I'm sure NHRA will be "force feeding" Mello Yello to the pros during the top-end interviews. In reality, probably a good move by Coca-Cola. I used to drink alot of Mello Yello back in the '80's, but you just don't see it much anymore. It's obvious Coke is ready to spend the bucks to promote it again. __________________ Jim Kaekel 3836 STK

08-28-2012, 04:24 PM	#8
George Fitzpatrick Member Join Date: Oct 2002 Location: West Babylon, NY Posts: 344 Likes: 118 Liked 94 Times in 24 Posts	Re: Mello-Yello really? Does anybody remember a TV soft drink commercial that had Don Garlits and Bill (grumpy) Jenkins in it? I thought it was Mello Yello. But I’m old and my memory is gone __________________ George Fitzpatrick 426 HEMI STK, SS

08-28-2012, 05:00 PM	#10
John Leichtamer Jr Senior Member Join Date: Sep 2006 Location: Orange City Fl Posts: 764 Likes: 0 Liked 0 Times in 0 Posts	Re: Mello-Yello really? Jim I would say your fridge is full of BUD LITE Hammer