VMP D1 race moment #1.....

Joe Martens · 05-03-2009, 07:11 PM

Thats great to hear someone else is doing some promoting for the divisional races. I do know NAPA is giving away free tickets for the Norwalk divisional race as well. Definitely need to get more people in the stands. Hope to see you at Englishtown, Dave. I'm sure MacNeish knows where there is an Outback near by!!!

thomas sheehan · 05-03-2009, 08:13 PM

VMP also announced to their huge spectator base that they could reserve a seat for the National event while they were at saturday's race.
Here are the details I heard announced.........
1) pick out the seat you like best
2) go by the ticket booth and reserve your seat for the october national event
3) the kicker was... your credit card would not be billed until August

Sounded like a great marketing plan.........

Again.... great job VMP..... great job!

tom sheehan

Dinsdale · 05-03-2009, 10:24 PM

The dumb part is, most tracks look at free tickets as lost revenue. You give out 100 free passes. Maybe 60 of those people will actually show. Out of that 60, likely 30 wouldn't have come anyway so you've lost the sale of 30 tickets, but the track counts that as 70 tickets they lost money on. They completely disregard the fact that they now have 60 people on the property spending money and potential future customers if they enjoy the show.

Bill Rolik · 05-04-2009, 07:15 AM

One of my Mopar restoration customers, who also owns a prominent nightclub in New York, offered this statement many years ago as part of his business philosophy, which totally applies to ANY business, including drag racing:

"A funny thing happens when you stop promoting."

"NOTHING"

Bill Rolik SS 1514

Jack Matyas · 05-04-2009, 07:18 AM

Quote:

Originally Posted by Joe Martens

Thats great to hear someone else is doing some promoting for the divisional races. I do know NAPA is giving away free tickets for the Norwalk divisional race as well. Definitely need to get more people in the stands. Hope to see you at Englishtown, Dave. I'm sure MacNeish knows where there is an Outback near by!!!

Joe - Had dinner the other night in Virginia with MacNeish/ Ribeiro/ Totaro -- They new exactly where the local Outback was..........Surprised ???????

hookdaddy · 05-04-2009, 10:01 AM

Tom - this year Maple Grove is giving out FREE car load ticket for Saturday of the LODRS. Plus as a special promotion from A&A Auto Stores, if you bring the ticket in you'll get 10% off your purchase too. AND if that's not enough there's a $5.00 off coupon to the VF Outlets too.

Lex was giving piles of tickets to anyone with a retail outlet so they should be plentiful.

05-03-2009, 08:13 PM	#2
thomas sheehan Photographer Join Date: Sep 2006 Posts: 1,717 Likes: 24 Liked 75 Times in 29 Posts	Re: VMP D1 race moment #1..... VMP also announced to their huge spectator base that they could reserve a seat for the National event while they were at saturday's race. Here are the details I heard announced......... 1) pick out the seat you like best 2) go by the ticket booth and reserve your seat for the october national event 3) the kicker was... your credit card would not be billed until August Sounded like a great marketing plan......... Again.... great job VMP..... great job! tom sheehan __________________ Tom Sheehan SS GT/NA 1046

05-03-2009, 10:24 PM	#3
Dinsdale Member Join Date: Oct 2004 Location: Canada Posts: 313 Likes: 0 Liked 6 Times in 2 Posts	Re: VMP D1 race moment #1..... The dumb part is, most tracks look at free tickets as lost revenue. You give out 100 free passes. Maybe 60 of those people will actually show. Out of that 60, likely 30 wouldn't have come anyway so you've lost the sale of 30 tickets, but the track counts that as 70 tickets they lost money on. They completely disregard the fact that they now have 60 people on the property spending money and potential future customers if they enjoy the show.

05-04-2009, 07:15 AM	#4
Bill Rolik Member Join Date: Feb 2002 Location: Hasbrouck Heights, NJ Posts: 122 Likes: 1 Liked 47 Times in 9 Posts	Re: VMP D1 race moment #1..... One of my Mopar restoration customers, who also owns a prominent nightclub in New York, offered this statement many years ago as part of his business philosophy, which totally applies to ANY business, including drag racing: "A funny thing happens when you stop promoting." "NOTHING" Bill Rolik SS 1514

05-04-2009, 10:01 AM	#6
hookdaddy Member Join Date: Jun 2007 Location: Ocala Florida Posts: 254 Likes: 0 Liked 8 Times in 3 Posts	Re: VMP D1 race moment #1..... Tom - this year Maple Grove is giving out FREE car load ticket for Saturday of the LODRS. Plus as a special promotion from A&A Auto Stores, if you bring the ticket in you'll get 10% off your purchase too. AND if that's not enough there's a $5.00 off coupon to the VF Outlets too. Lex was giving piles of tickets to anyone with a retail outlet so they should be plentiful. __________________ Don Scholl d.scholl@comcast.net 145Y Stock - 145H Super Comp

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05-03-2009, 07:11 PM	#1
Joe Martens Senior Member Join Date: Dec 2001 Location: North Olmsted, Ohio Posts: 787 Likes: 626 Liked 196 Times in 69 Posts	Re: VMP D1 race moment #1..... Thats great to hear someone else is doing some promoting for the divisional races. I do know NAPA is giving away free tickets for the Norwalk divisional race as well. Definitely need to get more people in the stands. Hope to see you at Englishtown, Dave. I'm sure MacNeish knows where there is an Outback near by!!! __________________ Joe Martens AA/Stock 3969