VMP D1 race moment #1.....

Dinsdale · 05-03-2009, 10:24 PM

The dumb part is, most tracks look at free tickets as lost revenue. You give out 100 free passes. Maybe 60 of those people will actually show. Out of that 60, likely 30 wouldn't have come anyway so you've lost the sale of 30 tickets, but the track counts that as 70 tickets they lost money on. They completely disregard the fact that they now have 60 people on the property spending money and potential future customers if they enjoy the show.

Bill Rolik · 05-04-2009, 07:15 AM

One of my Mopar restoration customers, who also owns a prominent nightclub in New York, offered this statement many years ago as part of his business philosophy, which totally applies to ANY business, including drag racing:

"A funny thing happens when you stop promoting."

"NOTHING"

Bill Rolik SS 1514

05-04-2009, 07:15 AM	#2
Bill Rolik Member Join Date: Feb 2002 Location: Hasbrouck Heights, NJ Posts: 122 Likes: 1 Liked 47 Times in 9 Posts	Re: VMP D1 race moment #1..... One of my Mopar restoration customers, who also owns a prominent nightclub in New York, offered this statement many years ago as part of his business philosophy, which totally applies to ANY business, including drag racing: "A funny thing happens when you stop promoting." "NOTHING" Bill Rolik SS 1514

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05-03-2009, 10:24 PM	#1
Dinsdale Member Join Date: Oct 2004 Location: Canada Posts: 313 Likes: 0 Liked 6 Times in 2 Posts	Re: VMP D1 race moment #1..... The dumb part is, most tracks look at free tickets as lost revenue. You give out 100 free passes. Maybe 60 of those people will actually show. Out of that 60, likely 30 wouldn't have come anyway so you've lost the sale of 30 tickets, but the track counts that as 70 tickets they lost money on. They completely disregard the fact that they now have 60 people on the property spending money and potential future customers if they enjoy the show.