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#1 |
Member
Join Date: Oct 2004
Location: Canada
Posts: 313
Likes: 0
Liked 6 Times in 2 Posts
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The dumb part is, most tracks look at free tickets as lost revenue. You give out 100 free passes. Maybe 60 of those people will actually show. Out of that 60, likely 30 wouldn't have come anyway so you've lost the sale of 30 tickets, but the track counts that as 70 tickets they lost money on. They completely disregard the fact that they now have 60 people on the property spending money and potential future customers if they enjoy the show.
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#2 |
Member
Join Date: Feb 2002
Location: Hasbrouck Heights, NJ
Posts: 122
Likes: 1
Liked 47 Times in 9 Posts
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One of my Mopar restoration customers, who also owns a prominent nightclub in New York, offered this statement many years ago as part of his business philosophy, which totally applies to ANY business, including drag racing:
"A funny thing happens when you stop promoting." "NOTHING" Bill Rolik SS 1514 |
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