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Old 02-17-2011, 11:51 PM   #1
Chad Rhodes
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Default Re: How do YOU..... promote drag racing?

I think it is everyone's responsibility to promote our sport. Obviously it can't be left to NHRA/IHRA, or even track owners in most cases.
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Old 02-18-2011, 09:24 AM   #2
Greg Hill
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Default Re: How do YOU..... promote drag racing?

It's a sad fact of life but most track operators live on entry fees and do not do what it takes to put people in the stands. There are some exceptions to this like Dallas and Clay Jones in BG, Pat at No Problem, and Bill Bader at Norwalk. The biggest difference I see is the owners are there every day and are hands on. Hired help does not have the motivation these owners have. Yes there are things we as racers can do but getting people to attend races is generally up to the track operators. When we had our furniture business in Memphis, I
spent around $250,000 a year on advertising, just to keep people walking through the door.
If we didn't promote we didn't do business.

When I see the crowds at the Sports National race in Belle Rose and then look at the empty stands in Columbus at the same event it tells you the difference in track operators. Columbus probably is 10 times the market area of Belle Rose , yet Pat's crowds are probably 10 times the size of Columbus. The same thing with the Norwalk points race and the one at Indy. Until track operators look at these events as opportunities to increase revenue and spend some money promoting things won't change.
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