The New IHRA ???

[Michael Beard]

Originally Posted by Dan Fahey

This is a start...

However needs to be on TV and a professional format not just YouTube.

1) This is merely archived footage. The entire event was broadcast live, including photo galleries, results, and interviews.
2) TV is EXPENSIVE. Pinks All Out cost "more than $400,000 an episode"
3) Missed a TV broadcast? Unless you DVR'd it, it's gone. There's very little multiplier available.
3) TV viewership is a guesstimate. Online viewership is trackable via server stats, it's a targeted, engaged audience, where advertisers have the ability to do more than just show static banner ads or traditional commercials. Audiences can also participate in live chat while watching the broadcast. Times, and audiences, are changing.

If it wasn't for my wife, we wouldn't even have cable. I canned it when I was in NC, and didn't miss it at all. There is an enormous amount of content available online now. The paradigm is slowly from "watch when we tell you to watch" to watch on-demand.

AND without the painful advertisement !!

That would be the people that PAID to make the broadcast possible. While you can't skip it in the live broadcast, you can very easily click past it in youtube. I've seen a lot of threads recently saying how "sponsors should do this" and "sponsors should do that", yet people complain about how sponsors don't do everything the racer wants and exactly how they want it.

Quite frankly, I thought the use of 'classic' elevator music in the elevator ad was hilarious! Am I in the market to buy an elevator? No, and never will be, but I sure appreciate everything John Taylor has done for the sport, both locally and nationally.