Ideas to put fans in the Stands

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Well NHRA just had a National meet at Joliet this past weekend ---NOTHING IN THE 3 LARGEST NEWS PAPERS IN ILLINOIS---NOTHING ON THE TV OR RADIO STATIONS --- Tony Schumacher and TJ ZIZZO live not more than 2-3 miles from me see both of them all the time--- I'm at Zizzos shop at least twice a week, its less than a mile from my home---- Schumacher has been World champ how many times??? you would think that somebody would at least do an interview for TV or an article in the paper on him !!!!!--problem in the Chicago area is this is a stick & ball town---- MOTORSPORTS gets no coverage unless its NASCAR and then its buried in a 2 paragraph article in an obscure place in the paper---NHRA needs to PROMOTE by maybe buying some air time or newspaper ads or inviting the TV crews out to the track---I dunno what the answer is but if nobody knows the races are going on how does any body expect them to just show up???