Handicap confusion???

[Jason Oldfield]

In the press release about CAT sponsoring Fuller next year, they specifically mentioned that their main focus on the sponsorship was to try to recruit new potential technicians to the CAT organization. Personally, I thought that was pure genius! In classical sponsorships, the value is derived directly from the sales that come from that sponsorship. But, finding and retaining quality employees is paramount to corporations, and what better way than to hold a job fair in front of THOUSANDS of people?

I salute you CAT Marketing & HR...