Big $$$ S/SS Races as a Business Model..Viable?

[Nick Heath]

Originally Posted by GUMP

We get two SEGA races at Shadyside Dragway each year. The place is packed beyond capacity for both. They sell tons of food and souvenirs. Quain runs a great race!

The place is also well attended for the Shadyside Owtlaws and No Prep races.

The one thing that they have in common is that all the racing is HEADS UP. Fans can relate to that.

Bracket racing is dumb to most people that don't race.....

Daren, I gotta comment here because I think you hit on an important point. A while back, I took my wife to a S/SS combo race at Brainerd. I explained Stock Eliminator eliminations (e.g. the bracket racing) to her. She laughed and said, "I don't get it." Then when two B/SA's line up, I say, "Watch this, a heads up race! First to the finish line wins!" She intently watched that round and asked, "Are there any more of those?" I laughed and said, "Now you know why I take 2-3 days of vacation every year to go to Indy!"

Bracket racing will always be a niche attraction to most spectators because it takes more than 10 seconds to explain. If you want spectators, I think you need a lot of promotion and a lot of heads-up racing. If you don't care about spectators, then then you need other avenues make money - and I'm not smart enough or qualified enough to comment on that.