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Old 07-21-2008, 02:24 PM   #1
Lynn A McCarty
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Default Re: Something I noticed at Memphis

Agree mostly with Dick,

NHRA relies on the track to do promotion and marketing. I believe this is wrong. Marketing should be done at the NHRA level to improve fans participation. All marketing in most companies are done at the National level for economies. Local tracks wont get National pricing for advertising. Alex got tons of fans showing up to the US class Nationals without huge dollars invested.

However, no one wants to pay and see a bracket race.This is why we should have heads up for all stock and super stock cars during practice 2-3 days of practice is not necessary and pretty boring if you think about it compared to what it really could be like.

Watch the stands fill up like the NMCA races on Friday and Saturday night. Stocker shoot out on Friday night, SS shoot out on Sat night, regular eliminator on Sunday just like we have now. It would be way more fun.

Dick, I havent seen you get behind this?? Not heads up for a select few, but heads up for everyone instead of practice.
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Old 07-21-2008, 02:30 PM   #2
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Default Re: Something I noticed at Memphis

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Originally Posted by Lynn A McCarty View Post
Agree mostly with Dick,

NHRA relies on the track to do promotion and marketing. I believe this is wrong. Marketing should be done at the NHRA level to improve fanss participation. However, no one wants to pay and see a bracket race.

This is why we should have heads up for all stock and super stock cars during practice. 2-3 days of practice is not necessary.

Watch the stands fill up like the NMCA races on Friday and Saturday night. Stocker shoot out on Friday night, SS shoot out on Sat night, regular eliminator on Sunday just like we have now. It would have zero effort, no changes, be way more fun. Dick, I havent seen you get behind this?? Not heads up for a select few, but heads up for everyone instead of practice.

Lynn

why not run both sat night, with the first round counting as last Q pass (just like class elim's). How would you pair them up?
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Old 07-21-2008, 04:12 PM   #3
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Default Re: Something I noticed at Memphis

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why not run both sat night, with the first round counting as last Q pass (just like class elim's). How would you pair them up?
Agree Chad, what ever is the best way. However, I was looking maybe to fill the stands Fri for Stockers, then fill the stand SAT night for SSers. We gotta get the track owners excited about it too! Even come up with additional pay for the tech guys.

If NHRA doesnt want to support it, hell we do it ourselves. What is so hard in showing up to practice A-Z? If someone doesnt want to co-operate, then fine. No biggie. If there is no one left to run in your class, run heads up against your index. If NHRA doesnt want to stagger.....fine we use our 5-cent CPU(pencil) again to determine the winner.
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Old 07-21-2008, 03:26 PM   #4
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Default Re: Something I noticed at Memphis

Quote:
Originally Posted by Lynn A McCarty View Post
NHRA relies on the track to do promotion and marketing. I believe this is wrong. Marketing should be done at the NHRA level to improve fans participation. All marketing in most companies are done at the National level for economies. Local tracks wont get National pricing for advertising. Alex got tons of fans showing up to the US class Nationals without huge dollars invested.
Maybe a track owner could chime in here, but I'd love to know what the split is between the track and NHRA for spectator entry at an LODRS event. The reason I bring this up is this: If you owned the track, but had to give NHRA 80% of the gate, how much of your money would you shell out up front in an attempt to lure more spectators to the track?

That's a pretty risky proposition, especially given that there's one major factor that's not under your control: the weather.

Now, if it's 80/20 the other way, it would certainly make more sense as it wouldn't take near the spectators to earn back your marketing investment.

So, don't take this the wrong way as I would like to see them advertise these races just as much as anybody. But, until we know the financial details behind this, I don't think it's fair to bash the track owners. If it's 80/20 in NHRA's favor, how come they are spending more of their money to advertise these races???
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Old 07-21-2008, 03:39 PM   #5
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Default Re: Something I noticed at Memphis

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Originally Posted by Jason Oldfield View Post
Maybe a track owner could chime in here, but I'd love to know what the split is between the track and NHRA for spectator entry at an LODRS event. The reason I bring this up is this: If you owned the track, but had to give NHRA 80% of the gate, how much of your money would you shell out up front in an attempt to lure more spectators to the track?

That's a pretty risky proposition, especially given that there's one major factor that's not under your control: the weather.

Now, if it's 80/20 the other way, it would certainly make more sense as it wouldn't take near the spectators to earn back your marketing investment.

So, don't take this the wrong way as I would like to see them advertise these races just as much as anybody. But, until we know the financial details behind this, I don't think it's fair to bash the track owners. If it's 80/20 in NHRA's favor, how come they are spending more of their money to advertise these races???

Jason ,that's not how it works. NHRA gets a substantial fee (up front ) for bringing in the points meet. After that, it was up to the track to actually make money. There was some help in advertising from Winston in years past .Don't know about now.

The smaller divisionals are hard pressed to make anything at all . They just do it as kind of an ego thing,...to have a big race at their track.

Even with the bigger divisionals ,the tracks don't make a killing .
Why do you think there isn't a points meet at Weinle World anymore?
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Old 07-21-2008, 04:16 PM   #6
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Default Re: Something I noticed at Memphis

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Originally Posted by Mark Yacavone View Post
Jason ,that's not how it works. NHRA gets a substantial fee (up front ) for bringing in the points meet. After that, it was up to the track to actually make money. There was some help in advertising from Winston in years past .Don't know about now.

The smaller divisionals are hard pressed to make anything at all . They just do it as kind of an ego thing,...to have a big race at their track.

Even with the bigger divisionals ,the tracks don't make a killing .
Why do you think there isn't a points meet at Weinle World anymore?
Thanks for the clarification Mark. If that's the case, then I don't know why ANY track would take on a LODRS event and then not advertise it. It almost sounds like some of the bigger tracks might be getting extorted by NHRA to take a LODRS event if they want their national event too.

Does every non-NHRA owned track host a LODRS event too? I'm going through the list in my head quickly and can't think of one that doesn't...
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Old 07-21-2008, 04:35 PM   #7
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Default Re: Something I noticed at Memphis

Quote:
Originally Posted by Jason Oldfield View Post
Maybe a track owner could chime in here, but I'd love to know what the split is between the track and NHRA for spectator entry at an LODRS event. The reason I bring this up is this: If you owned the track, but had to give NHRA 80% of the gate, how much of your money would you shell out up front in an attempt to lure more spectators to the track?

That's a pretty risky proposition, especially given that there's one major factor that's not under your control: the weather.

Now, if it's 80/20 the other way, it would certainly make more sense as it wouldn't take near the spectators to earn back your marketing investment.

So, don't take this the wrong way as I would like to see them advertise these races just as much as anybody. But, until we know the financial details behind this, I don't think it's fair to bash the track owners. If it's 80/20 in NHRA's favor, how come they are spending more of their money to advertise these races???
Good Point Jason, when I talked to Len Imbrogno about it a year ago, it was pretty much up to the track, but since the track owners have no control of the communications with members NHRA becomes part of the reason why Points races go no where. So we have to find a way.
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