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#1 |
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Join Date: Aug 2007
Posts: 320
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#2 |
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Join Date: Aug 2007
Location: NY Snowbelt
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Sorry, long week, but tell me it didn't cross your mind
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Michele Corigliano |
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#3 |
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To be honest, I was in Virginia when they did the free entry thing, believe me there is no one that can say anyone lost money on that deal. That place was jam packed! I don't know who gets the entry money for spectators but I am sure it got made up in a lot of other ways. The only people that could have made more money were the concession stands because they got caught with their "pants down" They had no idea how many people were going to be there.
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#4 |
Senior Member
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Heck, do it for 5 years to get people hooked, and then start charging at the gate again! If you're getting huge crowds, you can charge a menial entry-fee once people are hooked (I'm talking like $5/each or less), and they'll still pay.
It's the whole razorblade / razor marketing campaign (or the give the crack away to people to get them addicted before you start charging them thing if you want to be non-politically correct).
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Jason Oldfield S/G & S/St 1838 |
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#5 |
Live Reporter
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At the Englishtown Lucas Oil event next week "they" are giving away more than 100,000 free tickets thru Strauss Auto Stores/Castrol etc.......expected are around 30 to 40,000 spectators during the weekend .
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Jack Matyas 1547 FS/C 2015 Camaro COPO # 62- 2012 Camaro Convertible COPO |
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#6 |
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Join Date: Mar 2004
Location: Douglassville, PA
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We had gone to South Georgia Divisional and they charged $5 or $10 a car load. Also sent out a bunch of free tickets to auto parts stores, Air Force base, etc. Sold out of food as well as novelties! Place was packed!
Secret they used - ADVERTISMENT!!!!! Kinda crazy when you are in local Wally Mart and no one knows there is a race going on down the street!!!
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Lynn Hoosigian 1828 SST, SG, SC |
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#7 |
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Join Date: Jul 2005
Location: Tampa Fla / Anderson SC
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Lynn: SGMP does alot of promotional stuff throught the year, more tracks need to look at what they are doing because even thier regular bracket races have a good crowd. I just wish I could get the owners and management of Bradenton to do something, car count is about 1/2 of what it was two years ago.
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NHRA: Comp 2200 - S/C 2201 NMRA 2012 Outlaw 10.5 #10 |
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