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#71 |
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Read in the paper the other day that gm has payed off the government loans in full. Can we now start talking about a factory car to take on the cj and dp. ?
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#72 |
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Yes, but sadly enough they used MORE bailout money to repay the initial loan........what a snow job! GM ought to start making snowmobiles......WJ
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#73 |
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#74 |
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Any recent news on GM submittals to get the 5th gen street version Camaro V-6's and V-8's into NHRA stock classification guide? Thanks. WJ
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#75 |
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WJ,
I spoke to a NHRA official at the Sports Nationals at Fontana about the Camaro. According to him Chevrolet submitted the numbers to NHRA. The problem was that they were the actual numbers, not the, shall we say reduced values the other manufactures are using, so they were in a dialog with GM to get more equitable/compatible numbers. Their comment was there is no way the Camaro could be competitive with the factors supplied. Guess we wait and see!
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Bryan Broaddus 7568 STK ,SS |
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#76 | |
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#77 |
Banned
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And you wonder why Chevy is not interested in Drag Racing?????
I did not make this up!!!!!!!!!!!!! http://www.autoblog.com/2010/06/10/r...-po/#continued Report: General Motors wants to snuff out "Chevy" nickname [w/poll] by Alex Nunez (RSS feed) on Jun 10th 2010 at 3:15AM Folks, there are bad ideas, and there ones that are legendary in their badness. Unfortunately for General Motors, it would appear that the automaker may very well be lobbying for its own wing in the Dumb Idea Hall of Fame. The New York Times reports that a memo distributed to workers at the company's headquarters earlier this week instructs them to cease referring to the Chevrolet brand by its long-standing nickname, Chevy. Going forward, only Chevrolet is to be used. The reasoning? So-called branding consistency. If you're thinking, "That's insane," well, we don't blame you. It gets better. The Times further points out that the memo, signed by Chevy marketing vice president Jim Campbell (you see what we did there) and Alan Batey, VP of Chevy sales and service (there we go again), uses Coke – Coke – as an example of what GM is trying to achieve with this approach. It would seem that the powers-that-be at the RenCen are oblivious to the irony that Coke is, of course, shorthand for the company's formal name, Coca-Cola. In a nutshell, we feel that the Coke comparison GM uses in the memo is ultimately rather apt, given that the idea of memory-holing "Chevy" as part of some absurd branding exercise seems destined to be a failure on the level of New Coke. GM's got its work cut out for itself, regardless. As of right now, Chevrolet.com has 5,480 "Chevy" mentions on it according to Google. GM.com? 1,730 more. That Chevy is inextricably tied to Chevrolet is a reality GM's marketers are apparently divorced from. We can't be the only ones who think this is perhaps the very worst in a long history of horrible ideas... So, what's your take? Hit the jump and have your say in our poll. Thanks to CpuYoda for the tip! [Source: The New York Times] Is ditching "Chevy" the way to achieve branding consistency at Chevrolet? Yes. Having references to "Chevy" and "Chevrolet" confuses matters. 30 (5.5%) No. "Chevy" is inherently strong branding. It's not hurting anything. 127 (23.4%) I can't believe I'm even being asked this question. 385 (71.0%) |
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#78 |
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Well, we all knew what we were getting with Government Motors. They, like Chrysler, needed desperately to go Chapter 11 and clean house.
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Alan Roehrich 212A G/S |
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#79 |
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Some clarification for BlueOvalRalph
GM says "feel free to say 'Chevy"' http://www.autoblog.com/2010/06/10/f...-to-say-chevy/ |
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#80 | |
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The problem is that the memo shows the mentality of the people running GM, and it is a terribly poor mentality.
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Alan Roehrich 212A G/S |
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