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Old 09-22-2020, 12:06 AM   #1
SStockDart
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Default Re: more news from NHRA

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Coca Cola paid $5.7M per year. Roughly 6% of the NHRA’s annual revenue. I found that to be surprisingly low.
I saw the same figure as you.....30 million for a 6 year deal. Plus, $2 million a year for enhancements (I hate the word. Lol). Like the Mello Yello experience, shooting t shirts out of the cannon. Semi and personal. So, roughly 36 million for a 6 year deal. Draw your own conclusion as to whether that is a lot of money or not.
My "gut" feeling is that they can work it out, and will. It has been too good of partnership for so long. If you read the law suit, you will notice that Coke made a pretty good offer before walking away. IMO, NHRA has to cut Pro expenses to survive. I read a comment by a fuel racer...."it costs $200,000 for me to race one race. If I win, I only get $50,000"...he is in the wrong business.. I haven't figured the payout plus the end of year payouts for fuel cars, would be easy enough to do.......for sure, the expense has surpassed the value for fuel cars, and if you are drag racing to get rich......try something else. Hope it works out.
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Old 09-22-2020, 05:45 AM   #2
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Default Re: more news from NHRA

Tick, Tick, Tick .................
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Old 09-22-2020, 07:49 AM   #3
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Default Re: more news from NHRA

Instead of watching to see if they fail or not. Maybe it would be a good time for the sportsman racers to come together and get something done. Probably a good time to get there attention. As much as you guys have invested in your sport I would think it would be hard to just watch the ship sink.jmo

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Old 09-22-2020, 08:12 AM   #4
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Default Re: more news from NHRA

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Instead of watching to see if they fail or not. Maybe it would be a good time for the sportsman racers to come together and get something done. Probably a good time to get there attention. As much as you guys have invested in your sport I would think it would be hard to just watch the ship sink.jmo
Like trying to herd cats!
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Old 09-22-2020, 08:34 AM   #5
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Like trying to herd cats!
Has been proved lately that can be done.
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Old 09-22-2020, 08:36 AM   #6
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Default Re: more news from NHRA

I read the law suit. It says that Coke told NHRA in 2019 they wanted to bail early. NHRA told them this year they could pro rate the payment, but they missed the complete May payment of half the 5.2 mil.
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Old 09-22-2020, 02:08 PM   #7
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I read the law suit. It says that Coke told NHRA in 2019 they wanted to bail early. NHRA told them this year they could pro rate the payment, but they missed the complete May payment of half the 5.2 mil.
Apparently Coke also had to reduce the quota also ! Their quota of cash to the to Top heavy Management !
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Old 09-22-2020, 02:14 PM   #8
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Default Re: more news from NHRA

Saw this today...

Interesting!
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Old 09-22-2020, 08:51 AM   #9
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Default Re: more news from NHRA

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Originally Posted by TILBURG View Post
Instead of watching to see if they fail or not. Maybe it would be a good time for the sportsman racers to come together and get something done. Probably a good time to get there attention. As much as you guys have invested in your sport I would think it would be hard to just watch the ship sink.jmo
Not sure there is anything sportsman racers can do...I think this year is going to affect NHRA hard when it comes to next season. The sportsman racers at the national level have been nothing but slot fillers for years. They do nothing for us except increase the entry fees.
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Old 09-22-2020, 09:04 AM   #10
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Not sure there is anything sportsman racers can do...I think this year is going to affect NHRA hard when it comes to next season. The sportsman racers at the national level have been nothing but slot fillers for years. They do nothing for us except increase the entry fees.
I understand the slot filler deal. But when a company has gravy money to play with they might not have been hearing you guys as clear. And if nhra fails at a national level they fail at the lower level. If there insurance drops them can you imagine getting a new policy in today's time? Not sure but I bet alot of small tracks piggy back off of there policy.
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