Mello-Yello really?
 

As CompetitionPlus.com reported on 8-24, the NHRA will soon announce a new series sponsor. SportsBusinessDaily confirmed on Monday the new sponsor will be Mello Yello.

What's your thought? Is this the right fit for drag racing?



Dont get me wrong i love a Mello-Yello and that might just be what i need after i lose a tough round to mellow out but i dont think anything about drag racing screams mello-yello. I think Coca-Cola should go back to the drawing board and dont come back with Fanta either please.

http://www.competitionplus.com/drag-...ing-activation

Re: Mello-Yello really?
 

Like Powerade did? It's branding. I don't think people knew much about Powerade back in the day, but its a household name now. Mello Yello has been in racing before, just not drag racing. Taking on Mt. Dew is a big challenge. They'll need more than billboards to grab much of that market share. Maybe drag racing will help them.

The Sports Business Daily article was good.

Anyhoo, hope they make a Diet version. For me, it's typically either Diet Sunkist or Diet Dew., or if I'm getting a fountain drink, mix Diet Coke 50/50 with either Dr. Pepper or Mr. Pibb (I guess they call it Pibb Xtra these days).

Cheerwine is cool (ask Chip!), but it's regional, an independent company.

http://www.woodswittdealy.com/images.../billboard.jpg

Re: Mello-Yello really?
 

well a sponsor is always better than no sponsor that is for and we all know coke has the money for it


random fact did you know dr. pepper is just diet coke and rootbeer mixed haha

Re: Mello-Yello really?
 

Mello Yello...Days of Thunder and Cole Trickle come to mind....

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Say it ain't so! I hate root beer. :p

Re: Mello-Yello really?
 

yes! days of thunder "Im dropping the hammer"

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Cole Trickle....good one!

I'm sure NHRA will be "force feeding" Mello Yello to the pros during the top-end interviews. In reality, probably a good move by Coca-Cola. I used to drink alot of Mello Yello back in the '80's, but you just don't see it much anymore. It's obvious Coke is ready to spend the bucks to promote it again.

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Does anybody remember a TV soft drink commercial that had Don Garlits and Bill (grumpy) Jenkins in it? I thought it was Mello Yello. But I’m old and my memory is gone

Re: Mello-Yello really?
 

Actually, Dr Pepper was the first soft drink ever made and preceded Coke by a year. It was invented by a pharmacist in Waco TX in 1885. Dr Pepper is the third largest selling soft drink in the world.

Guess what my fridge is full of ?

JimR

Re: Mello-Yello really?
 

Jim
I would say your fridge is full of
BUD LITE


Hammer

Re: Mello-Yello really?
 

I remember the Mellow Yellow Funny Car of Frank Oglesby. Man I'm getting old.

I think it's great NHRA can maintain that relationship with Coke. Now if they can come out with a Diet Mellow Yellow.

Re: Mello-Yello really?
 

random fact did you know dr. pepper is just diet coke and rootbeer mixed haha[/QUOTE]

What an awful thing to do to Root Beer. : )

Oh great, Force just needs some more caffeine after a winning round. At least the interviews may get quicker as he will probably talk faster, can he do that?

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Maybe this is why they painted the starting areas Yellow at the Nationals. Anyway, Mello Yellow tastes better than that Full Throttle crap, its like Mountain dew.

Re: Mello-Yello really?
 

carbonated prune juice?



;)

Re: Mello-Yello really?
 

Maybe they can get Donovan Leitch to help promote their product? I'm just mad about Mello Yello.

http://www.youtube.com/watch?v=HCCjv2OiTxE

Re: Mello-Yello really?
 

Re: Mello-Yello really?
 

http://upload.wikimedia.org/wikipedi..._Soda_Cans.png

I liked this coke product. Surge commercials were comical like the one where the surge can tied up the Mt Dew can with the old plastic bundler. The PC would have a conniption fit over that now days.

Mello Yellow instantly makes me think of "Days of Thunder".
"well how did you get them to go for that deal?" "I'm a hellva salesmen"
"I'm dropping the hammer"
"Japanese lettuce inspection"
And the scene from Driving to dinner is priceless.

Re: Mello-Yello really?
 

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Jim you are a little off on your history, the first soft drink was developed in England in the 1760's

Re: Mello-Yello really?
 

My fault, I meant in the U.S. just failed to put it in the sentence.

I may be old, but I'm slow.

JimR

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http://www.competitionplus.com/drag-...to-sponsorship

well its official now

Re: Mello-Yello really?
 

Does this mean I don't have to worry about Vegas Fuel being on our cars and trailers.

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Does this mean that Pepsi or other prominent soft drink company products and cars with their advertising will not be allowed on the grounds of an NHRA national event?

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has it been an issue for them since 2002 when Powerade became the sponsor (Powerade is owned by Coca-Cola.) All Coke is doing is switching which brand they want to advertise more. Now that they have established Full Throttle in the energy drink market they are going after the slightly less caffeinated market competing with Mountain Dew

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Yes. VegasFuel energy drink teams were required to cover their sponsor logos -- not sure what events the Worners ran into this, but Ray Thurston (Top Sportsman) dealt with this at the Norwalk national event.

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I remember it! I thought it was funny!

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Thank God someone else saw it, I thought I was going crazy.

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Now, the next time he wins a race, how far can Allen Johnson throw a can of Mello Yello?

Re: Mello-Yello really?
 

As I understand it, YES. This move reopens the door to all energy drink sponsorships. I'm sure the original targets of energy drink exclusivity were the big players like Red Bull, Rock Star and Monster, but it also hit some of the smaller players. It's good to see Vegas Fuel can be involved given that Vegas Fuel is owned by drag racer Max Naylor!

Re: Mello-Yello really?
 

Many-Many years ago i knew a guy that named his car--something like Mello yello:eek:--maybe it was Yellow mellow--Hard to read from my rear view mirror--