As CompetitionPlus.com reported on 8-24, the NHRA will soon announce a new series sponsor. SportsBusinessDaily confirmed on Monday the new sponsor will be Mello Yello.
What's your thought? Is this the right fit for drag racing?
Dont get me wrong i love a Mello-Yello and that might just be what i need after i lose a tough round to mellow out but i dont think anything about drag racing screams mello-yello. I think Coca-Cola should go back to the drawing board and dont come back with Fanta either please.
http://www.competitionplus.com/drag-...ing-activation