Sponsorship Advice

[Chris "drooze" Wertman]

Ok, here is what Im wondering, is there a "Standard" sponsorship term I should be looking for ? In Drag Racing.....EVERYTHING, and I mean EVERYTHING is different than in bikes....simple..so I can throw most of that away.

We have a Title sponsor, our Main sponsor the car will now be running under their scheme and name, and for that they are paying, they originally wanted a 2 year deal...Im a bit leary of that since if the car does well its value is increased, AND if it does well for them in promotion, which they know it will and after Pomona will be taking the lead on that, then its value to THEM is increased. They are not know in the Drag world, racing yes, everywhere BUT drag really....And they want to tap that market....it will do well for them, since one of their products is what I believe will make us more than competitive.

What I agreed to was a 6 month term starting at Pomona, with a first refusal option for them to re-up after that for the rest of the season. 2011 season to be determined and a whole new negotiation.

Obviously if I were "smart" as everyone will say Ida taken 2 year full deal....but I think the cars potential outweighs underselling it and us. Im a gambler....so is the old man....so that was our thought, we may shoot ourselves in the foot and wish we had a 2 year deal in ink instead of a 6 month deal but....well regrets I have many, I will just add this to the list and go from there.

We NOW Have a company who is interested in "Associate" sponsorship, actually theyd like the whole car as well, but I already have and agreement, so between our Title sponsor, and this Associate sponsor we have ironed out everything detail wise as to how much landscape and placement. The Title Sponsor likes it because the Associate sponsor actually has more promotion experience and whats good for 1 is good for the other since they are 2 different vertical markets.

What I havent ironed out is a term for the Associate sponsor.

Is there a "typical" time frame ? 1 season ? By the quarter ?

Needless to say were "winging it" big time on the sponsorship front and I expected it to be harder, the Title sponsor was all over it when we presented it to them and gave us the verbal ok then and weve since followed it up with paper.

I dont see them being amiable to anymore "Associate" sponsors and for what they are paying to "Own the Image" for 6 months I understand....so I need to make sure to handle the Associate sponsor a little better than "Winging it" with the knowledge if the car does do well they are a competitor for Title sponsorship of the car for the 2011 season.

Any advice on this ? Honest advice, or exaples of your agreements where cash is involved and they are footing bills ?

This is just sooooo much different than bike racing, for the most part we privateered to keep sponsors hands out of the mix, here with our agreements I have ensure that as well as a fixed period....is there anything else I should be looking at ?

[Tony Curcio]

Phil Veldheer once wrote a manual about sponsorship, in which he gave examples that disclosed financial terms. He is a member of this forum. I don't have any current contact info, but here is a link to his Classracer profile, through which you can send a private message.


http://classracer.com/classforum/member.php?u=11837

[Jim Blankenship]

ye need to hope Mr Bill Fold is fat and willing


jim

[FOR REAL]

You have all the sponsors you should be giving us advice.

asta

[Chris "drooze" Wertman]

Im looking for advice on the TERM, specifically for the second, or "Associate" sponsor, the deal with the title sponsor is hammered out and I "Winged It" I did get some advice via PM, I REALLY Liked on "Prorating" the remainder of the season based on performance, works for them works for us.

I have 2 sponsors, 1 title sponsor who was looking to put their name and products on a Drag pak....its not like that took anything special, we had it they wanted it. The second are going to provide a service track side that others arent used to seeing and especially see done in person, they get exposure and people seeing what they do IN PERSON....not like its rocket science.

Its the car.....and how we plan , and plan to allow it to be pimpe....errr.I mean promoted.

Im sure if we had a 76 Dodge wagon our luck wouldnt be so good with us being 0 prior exposure, and no record under our belt.

But thanks, and I mean THANK YOU to all the PM's and Contact names to get the ink right on the deals.

Originally Posted by FOR REAL

You have all the sponsors you should be giving us advice.

asta

[JRyan]

[QUOTE=drooze;163732]Ok, here is what Im wondering, is there a "Standard" sponsorship term I should be looking for ?

NO.

The rest of your post is just egomanical BS. Give us a break!!

Jerry







.

[Marty Hujda351]

Drooze....Don't shoot the messenger but what ever kind of meth or cocaine your on tonight you might want to consider asking who ever sold it to give you your money back because you truly sound clueless and those drugs are just making your condition even worse. It's my guess this whole thing is a farse & you don't even own a drag pack car much less have ever been to a dragstrip or ever raced in Stock/SS.Do us all a favor & go crawl under a rock some where there is no internet service.

[GTX JOHN]

Thank you very much for the kind words about my kids 76 Dodge Wagon! By the way at 19 years old he won one Divisional Races and Runner Up another one in 2009.! He also finished in the top 4 in Division 7 in a $5,000 dollar car built and raced on his bracket winnings! Not many of us can afford a $100,000. race car but that does not mean we can't race and win. Any monkey can go out and buy an expensive race car and hire a driver, but what sort of satisfaction does that give anybody? Build it, Drive it, Win with it yourself and then maybe you will get the respect you seem to think you merit!!How about one more wager that you will never show up to HONOR? My kid will bracket race you in his no name 76 Dodge against you personally in your Big Buck Hero car and loser donates $1,000. to American Red Cross...We could probably do that in a time trial at Pomona or Phoenix. Like the old country song says: A Little less talk........and a Lot more action.

[Chris "drooze" Wertman]

W e l l I a m t y p i n g t h i s r e a l l y s l o w s o y o u c a n u n d e r s t a n d i t a n d n o t c l a i m i t s a y s s o m e t h i n g i t d o s e n t o r l a t e r i n t e n t i o n a l l y m i s q u o t e i t t o s u i t y o u r o w n e n d s

Well the 76 wagon comment wasnt directed at you, didn know you had one......I tried to think of a Dodge Aspen Wagon Circa 1976 that was a car that didnt get made as not to offend....but since I wasnt sure they didnt make something of the like, I figured that would offend the least people out there.....But I struck the Aspen or Volare part since, I wasnt sure.

But leave it to you to think it was directed at you. Looks like youll put yourself in the line of "fire" as it were no matter what it takes in regards to anything I post.

Ive already said Im a **** driver, what EXACTLY are we betting on ? Who wins and dosent red ?, that dosent seem fair for your side, who has the best RT ? Who dosent break out, or in a staggered to see who breaks first ? who drops out of the elims first, WHAT EXACTLY is the Bet ? I need to know exactly what I am betting on.

"How about one more wager that you will never show up to HONOR? My kid will bracket race you in his no name 76 Dodge against you personally in your Big Buck Hero car and loser donates $1,000. to American Red Cross..." Is clear in some points and Im guessing coming from you intentionally misleading and vauge.

Well have to hammer out exactly what we are betting on, and where, Gainesville may be better timing wise. Im have no doubt we can work something out, Im flexible.

The stakes are good, and the cause good, Im game $1000 seems fair to me, Just have a $1000 Bank Check on hand and an envelope, that way the winner can take the check and mail it themselves , make it out to American Red Cross. The winner can then decide what to do with the check they still hold, either donate it as well or get it cancelled at the bank (I think they charge $25 here to do that on a cashiers check) I have the 1000 sitting on my desk and will go get a bank check today if we come to agreeable terms.

In as much as my "Honor" goes thats something you

a)Have no idea of , I keep commitments I make even at my own expense and if they negativley affect me, because my word is as solid as it gets and the only thing I can call my own beyond infuence or control

b)From you prior intentionally misleading posts is clear something you dont have to worry about yourself.

I damm near forgot, the first pic was taken just for you.....I had to be reminded, the second is to clear any questions you may have on the ability to backup the bet that you "Claim" will never be honored. We couldnt figure out if after that last post on the above thread if you went on vacation, were spending time with the family, went to jail, went on a drinking binge, didnt much matter we just hadnt seen any posts from you worthy of the pic....so here it is.......a joint effort I assure you.

http://farm5.static.flickr.com/4036/...642b326734.jpg
and
http://farm5.static.flickr.com/4063/...83413ab33d.jpg

But John, why think small ? I mean if this is just your way of puffing up YOUR chest and this that and the other, I would suggest you think BIGGER, You left TOO many chips on the table for me not to pick up.

How about this for size, we let ANYONE Join in this "Bracket" event, everyone puts in the $1000 ALL to be donated to the American Red Cross, WINNER Picks the Directed Donation fun it goes to in the Red Cross. If I want it as the winner to go for the "Haitian Earthquake Fund" thats good, if you win and want it to go to the "Stop Sexual Cruelty Charges for Livestock" then it goes there, WHOEVER the Winner is they get THEIR choice instead of seeing the money just hit the General Fund, BUT it goes THROUGH the Red Cross.The winners Returned their $1000 entry and can do with it as they wish. The remaining sum in donated IN ITS ENTIRETY to the ARC. If we even get 1 or 2 other entrants it will make for more money for a worth cause, and if everyone is so certain of a win, then they will get their funds back to do with as they wish, but at the same time they will be the person that gets to direct the funds for the usage of the ARC as they see fit....

I even know a track in Texas that would probabbly be willing to host the event and get it some press. Should help bring more people to the event and racers. Ive got a call into them now, the owner wont be in till later or tommorow.

Unless, and just because the only thing you thought of was a way to pick it up and make it all about you, and your "Triumph" so you could really puff your chest a little bigger for you and the people you think look up to you.......and really didnt care for the charity aspect, but this approach should correct any issues with that.

Think BIGGER John....thinking small "is so last year" ..... keep up if you can.

Im even willing if we can find an agreeable and trustworth party to have them hold the funds NOW so any bull**** you may want to sling about me not "Honoring" my commitments looses the stink you seem to try to put on everything.

Put your money where your mouth is is the quote I seem to hear here a lot. Ill do it today....if we can agree on a venune and form for the "event"

Originally Posted by GTX JOHN

Thank you very much for the kind words about my kids 76 Dodge Wagon! By the way at 19 years old he won one Divisional Races and Runner Up another one in 2009.! He also finished in the top 4 in Division 7 in a $5,000 dollar car built and raced on his bracket winnings! Not many of us can afford a $100,000. race car but that does not mean we can't race and win. Any monkey can go out and buy an expensive race car and hire a driver, but what sort of satisfaction does that give anybody? Build it, Drive it, Win with it yourself and then maybe you will get the respect you seem to think you merit!!How about one more wager that you will never show up to HONOR? My kid will bracket race you in his no name 76 Dodge against you personally in your Big Buck Hero car and loser donates $1,000. to American Red Cross...We could probably do that in a time trial at Pomona or Phoenix. Like the old country song says: A Little less talk........and a Lot more action.

[Hagen Gary]

Allthough I don't agree with a public questioning of someones honor or word, I have to tell you Drooze. Thats what you get when you shoot your mouth off so much. I think all of us know you didn't mean to say that his son couldn't get a sponsor, but thats what you did say. It applied directly to him and his son's car. Just like you saying you can build a car that runs a few seconds under the index for $15,000 or whatever it was, when people have been trying for years and spent 5 times that just to run 1 second under. Or saying that you don't know how to deal with all these sponsors throwing themselves at you, when some people are just looking to get thier entries and fuel bill paid for. The more you talk the more you offend people. So Once again, Pick one or a couple of those people who have been PMing you and follow what they say. Race a year or two and earn the right to shoot your mouth off. Just buying a new car and knowing a formor world champ doesn't mean youve earned anything.

Did you read that slow enough to understand?