Sponsorship Advice

Chris "drooze" Wertman · 01-19-2010, 12:04 PM

Ok, here is what Im wondering, is there a "Standard" sponsorship term I should be looking for ? In Drag Racing.....EVERYTHING, and I mean EVERYTHING is different than in bikes....simple..so I can throw most of that away.

We have a Title sponsor, our Main sponsor the car will now be running under their scheme and name, and for that they are paying, they originally wanted a 2 year deal...Im a bit leary of that since if the car does well its value is increased, AND if it does well for them in promotion, which they know it will and after Pomona will be taking the lead on that, then its value to THEM is increased. They are not know in the Drag world, racing yes, everywhere BUT drag really....And they want to tap that market....it will do well for them, since one of their products is what I believe will make us more than competitive.

What I agreed to was a 6 month term starting at Pomona, with a first refusal option for them to re-up after that for the rest of the season. 2011 season to be determined and a whole new negotiation.

Obviously if I were "smart" as everyone will say Ida taken 2 year full deal....but I think the cars potential outweighs underselling it and us. Im a gambler....so is the old man....so that was our thought, we may shoot ourselves in the foot and wish we had a 2 year deal in ink instead of a 6 month deal but....well regrets I have many, I will just add this to the list and go from there.

We NOW Have a company who is interested in "Associate" sponsorship, actually theyd like the whole car as well, but I already have and agreement, so between our Title sponsor, and this Associate sponsor we have ironed out everything detail wise as to how much landscape and placement. The Title Sponsor likes it because the Associate sponsor actually has more promotion experience and whats good for 1 is good for the other since they are 2 different vertical markets.

What I havent ironed out is a term for the Associate sponsor.

Is there a "typical" time frame ? 1 season ? By the quarter ?

Needless to say were "winging it" big time on the sponsorship front and I expected it to be harder, the Title sponsor was all over it when we presented it to them and gave us the verbal ok then and weve since followed it up with paper.

I dont see them being amiable to anymore "Associate" sponsors and for what they are paying to "Own the Image" for 6 months I understand....so I need to make sure to handle the Associate sponsor a little better than "Winging it" with the knowledge if the car does do well they are a competitor for Title sponsorship of the car for the 2011 season.

Any advice on this ? Honest advice, or exaples of your agreements where cash is involved and they are footing bills ?

This is just sooooo much different than bike racing, for the most part we privateered to keep sponsors hands out of the mix, here with our agreements I have ensure that as well as a fixed period....is there anything else I should be looking at ?

Tony Curcio · 01-19-2010, 06:41 PM

Phil Veldheer once wrote a manual about sponsorship, in which he gave examples that disclosed financial terms. He is a member of this forum. I don't have any current contact info, but here is a link to his Classracer profile, through which you can send a private message.

http://classracer.com/classforum/member.php?u=11837

Jim Blankenship · 01-19-2010, 07:36 PM

ye need to hope Mr Bill Fold is fat and willing

jim

FOR REAL · 01-19-2010, 07:46 PM

You have all the sponsors you should be giving us advice.

asta

Chris "drooze" Wertman · 01-19-2010, 07:53 PM

Im looking for advice on the TERM, specifically for the second, or "Associate" sponsor, the deal with the title sponsor is hammered out and I "Winged It" I did get some advice via PM, I REALLY Liked on "Prorating" the remainder of the season based on performance, works for them works for us.

I have 2 sponsors, 1 title sponsor who was looking to put their name and products on a Drag pak....its not like that took anything special, we had it they wanted it. The second are going to provide a service track side that others arent used to seeing and especially see done in person, they get exposure and people seeing what they do IN PERSON....not like its rocket science.

Its the car.....and how we plan , and plan to allow it to be pimpe....errr.I mean promoted.

Im sure if we had a 76 Dodge wagon our luck wouldnt be so good with us being 0 prior exposure, and no record under our belt.

But thanks, and I mean THANK YOU to all the PM's and Contact names to get the ink right on the deals.

Quote:

Originally Posted by FOR REAL

You have all the sponsors you should be giving us advice.

asta

JRyan · 01-19-2010, 08:27 PM

[QUOTE=drooze;163732]Ok, here is what Im wondering, is there a "Standard" sponsorship term I should be looking for ?

NO.

The rest of your post is just egomanical BS. Give us a break!!

Jerry

.

Marty Hujda351 · 01-19-2010, 09:45 PM

Drooze....Don't shoot the messenger but what ever kind of meth or cocaine your on tonight you might want to consider asking who ever sold it to give you your money back because you truly sound clueless and those drugs are just making your condition even worse. It's my guess this whole thing is a farse & you don't even own a drag pack car much less have ever been to a dragstrip or ever raced in Stock/SS.Do us all a favor & go crawl under a rock some where there is no internet service.

GTX JOHN · 01-19-2010, 10:31 PM

Thank you very much for the kind words about my kids 76 Dodge Wagon! By the way at 19 years old he won one Divisional Races and Runner Up another one in 2009.! He also finished in the top 4 in Division 7 in a $5,000 dollar car built and raced on his bracket winnings! Not many of us can afford a $100,000. race car but that does not mean we can't race and win. Any monkey can go out and buy an expensive race car and hire a driver, but what sort of satisfaction does that give anybody? Build it, Drive it, Win with it yourself and then maybe you will get the respect you seem to think you merit!!How about one more wager that you will never show up to HONOR? My kid will bracket race you in his no name 76 Dodge against you personally in your Big Buck Hero car and loser donates $1,000. to American Red Cross...We could probably do that in a time trial at Pomona or Phoenix. Like the old country song says: A Little less talk........and a Lot more action.

442OLDS · 01-19-2010, 10:52 PM

Quote:

Originally Posted by drooze

Ok, here is what Im wondering, is there a "Standard" sponsorship term I should be looking for ? In Drag Racing.....EVERYTHING, and I mean EVERYTHING is different than in bikes....simple..so I can throw most of that away.

We have a Title sponsor, our Main sponsor the car will now be running under their scheme and name, and for that they are paying, they originally wanted a 2 year deal...Im a bit leary of that since if the car does well its value is increased, AND if it does well for them in promotion, which they know it will and after Pomona will be taking the lead on that, then its value to THEM is increased. They are not know in the Drag world, racing yes, everywhere BUT drag really....And they want to tap that market....it will do well for them, since one of their products is what I believe will make us more than competitive.

What I agreed to was a 6 month term starting at Pomona, with a first refusal option for them to re-up after that for the rest of the season. 2011 season to be determined and a whole new negotiation.

Obviously if I were "smart" as everyone will say Ida taken 2 year full deal....but I think the cars potential outweighs underselling it and us. Im a gambler....so is the old man....so that was our thought, we may shoot ourselves in the foot and wish we had a 2 year deal in ink instead of a 6 month deal but....well regrets I have many, I will just add this to the list and go from there.

We NOW Have a company who is interested in "Associate" sponsorship, actually theyd like the whole car as well, but I already have and agreement, so between our Title sponsor, and this Associate sponsor we have ironed out everything detail wise as to how much landscape and placement. The Title Sponsor likes it because the Associate sponsor actually has more promotion experience and whats good for 1 is good for the other since they are 2 different vertical markets.

What I havent ironed out is a term for the Associate sponsor.

Is there a "typical" time frame ? 1 season ? By the quarter ?

Needless to say were "winging it" big time on the sponsorship front and I expected it to be harder, the Title sponsor was all over it when we presented it to them and gave us the verbal ok then and weve since followed it up with paper.

I dont see them being amiable to anymore "Associate" sponsors and for what they are paying to "Own the Image" for 6 months I understand....so I need to make sure to handle the Associate sponsor a little better than "Winging it" with the knowledge if the car does do well they are a competitor for Title sponsorship of the car for the 2011 season.

Any advice on this ? Honest advice, or exaples of your agreements where cash is involved and they are footing bills ?

This is just sooooo much different than bike racing, for the most part we privateered to keep sponsors hands out of the mix, here with our agreements I have ensure that as well as a fixed period....is there anything else I should be looking at ?

Sign the $5,000,000 deal with the Main Sponsor,and send the "associate sponsor" to
442OLDS.com Racing

AC · 01-19-2010, 11:12 PM

in this economy you should have taken the 2 years, so say your car does do well but the economy tanks (with obama behind the wheel anything is possible), now you have a nice fast car with no sponsor.

Just remember pigs get eaten, hogs get slaughtered!!!

one other tidbit i would call them marketing partners and not sponsors.

I am just curious, what are you giving back to your sponsors? There is more to representing someone than just performing on the track.

01-19-2010, 12:04 PM	#1
Chris "drooze" Wertman VIP Member Join Date: Sep 2009 Location: Barberton Ohio Posts: 1,114 Likes: 0 Liked 0 Times in 0 Posts	Sponsorship Advice Ok, here is what Im wondering, is there a "Standard" sponsorship term I should be looking for ? In Drag Racing.....EVERYTHING, and I mean EVERYTHING is different than in bikes....simple..so I can throw most of that away. We have a Title sponsor, our Main sponsor the car will now be running under their scheme and name, and for that they are paying, they originally wanted a 2 year deal...Im a bit leary of that since if the car does well its value is increased, AND if it does well for them in promotion, which they know it will and after Pomona will be taking the lead on that, then its value to THEM is increased. They are not know in the Drag world, racing yes, everywhere BUT drag really....And they want to tap that market....it will do well for them, since one of their products is what I believe will make us more than competitive. What I agreed to was a 6 month term starting at Pomona, with a first refusal option for them to re-up after that for the rest of the season. 2011 season to be determined and a whole new negotiation. Obviously if I were "smart" as everyone will say Ida taken 2 year full deal....but I think the cars potential outweighs underselling it and us. Im a gambler....so is the old man....so that was our thought, we may shoot ourselves in the foot and wish we had a 2 year deal in ink instead of a 6 month deal but....well regrets I have many, I will just add this to the list and go from there. We NOW Have a company who is interested in "Associate" sponsorship, actually theyd like the whole car as well, but I already have and agreement, so between our Title sponsor, and this Associate sponsor we have ironed out everything detail wise as to how much landscape and placement. The Title Sponsor likes it because the Associate sponsor actually has more promotion experience and whats good for 1 is good for the other since they are 2 different vertical markets. What I havent ironed out is a term for the Associate sponsor. Is there a "typical" time frame ? 1 season ? By the quarter ? Needless to say were "winging it" big time on the sponsorship front and I expected it to be harder, the Title sponsor was all over it when we presented it to them and gave us the verbal ok then and weve since followed it up with paper. I dont see them being amiable to anymore "Associate" sponsors and for what they are paying to "Own the Image" for 6 months I understand....so I need to make sure to handle the Associate sponsor a little better than "Winging it" with the knowledge if the car does do well they are a competitor for Title sponsorship of the car for the 2011 season. Any advice on this ? Honest advice, or exaples of your agreements where cash is involved and they are footing bills ? This is just sooooo much different than bike racing, for the most part we privateered to keep sponsors hands out of the mix, here with our agreements I have ensure that as well as a fixed period....is there anything else I should be looking at ?

01-19-2010, 06:41 PM	#2
Tony Curcio Member Join Date: Mar 2002 Location: West Chester, PA Posts: 271 Likes: 1 Liked 4 Times in 1 Post	Re: Sponsorship Advice Phil Veldheer once wrote a manual about sponsorship, in which he gave examples that disclosed financial terms. He is a member of this forum. I don't have any current contact info, but here is a link to his Classracer profile, through which you can send a private message. http://classracer.com/classforum/member.php?u=11837 __________________ Tony Curcio 1860 STK

01-19-2010, 07:36 PM	#3
Jim Blankenship Member Join Date: Jun 2007 Location: nashville tn Posts: 149 Likes: 0 Liked 0 Times in 0 Posts	Re: Sponsorship Advice ye need to hope Mr Bill Fold is fat and willing jim __________________ Jim Blankenship 3086 STK

01-19-2010, 07:46 PM	#4
FOR REAL Member Join Date: Oct 2005 Posts: 205 Likes: 0 Liked 0 Times in 0 Posts	Re: Sponsorship Advice You have all the sponsors you should be giving us advice. asta

01-19-2010, 08:27 PM	#6
JRyan Senior Member Join Date: Apr 2003 Location: Aberdeen SD Posts: 645 Likes: 30 Liked 112 Times in 31 Posts	Re: Sponsorship Advice [QUOTE=drooze;163732]Ok, here is what Im wondering, is there a "Standard" sponsorship term I should be looking for ? NO. The rest of your post is just egomanical BS. Give us a break!! Jerry .

01-19-2010, 09:45 PM	#7
Marty Hujda351 Junior Member Join Date: Oct 2008 Location: Stapels,Mn. Posts: 14 Likes: 0 Liked 0 Times in 0 Posts	No One Is This Stupid Are They??? Drooze....Don't shoot the messenger but what ever kind of meth or cocaine your on tonight you might want to consider asking who ever sold it to give you your money back because you truly sound clueless and those drugs are just making your condition even worse. It's my guess this whole thing is a farse & you don't even own a drag pack car much less have ever been to a dragstrip or ever raced in Stock/SS.Do us all a favor & go crawl under a rock some where there is no internet service.

01-19-2010, 10:31 PM	#8
GTX JOHN VIP Member Join Date: Jun 2009 Location: Boulder City, Nevada 89005 Posts: 2,720 Likes: 2,770 Liked 2,436 Times in 688 Posts	Re: Sponsorship Advice Thank you very much for the kind words about my kids 76 Dodge Wagon! By the way at 19 years old he won one Divisional Races and Runner Up another one in 2009.! He also finished in the top 4 in Division 7 in a $5,000 dollar car built and raced on his bracket winnings! Not many of us can afford a $100,000. race car but that does not mean we can't race and win. Any monkey can go out and buy an expensive race car and hire a driver, but what sort of satisfaction does that give anybody? Build it, Drive it, Win with it yourself and then maybe you will get the respect you seem to think you merit!!How about one more wager that you will never show up to HONOR? My kid will bracket race you in his no name 76 Dodge against you personally in your Big Buck Hero car and loser donates $1,000. to American Red Cross...We could probably do that in a time trial at Pomona or Phoenix. Like the old country song says: A Little less talk........and a Lot more action.

01-19-2010, 11:12 PM	#10
AC Member Join Date: May 2002 Location: Long Island NY Posts: 170 Likes: 29 Liked 66 Times in 23 Posts	Re: Sponsorship Advice in this economy you should have taken the 2 years, so say your car does do well but the economy tanks (with obama behind the wheel anything is possible), now you have a nice fast car with no sponsor. Just remember pigs get eaten, hogs get slaughtered!!! one other tidbit i would call them marketing partners and not sponsors. I am just curious, what are you giving back to your sponsors? There is more to representing someone than just performing on the track.