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#24 | |||
VIP Member
Join Date: Sep 2002
Location: Columbus, OH
Posts: 4,060
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- Yes classes could get sponsors, and obviously this could help all concerned. We have a pretty fair number of marketing partners for our Fall Footbrake Frenzy and American Doorslammer Nationals events, and you see S/SS Combo associations retain sponsors. I believe the biggest issues here are: 1) It's possible that there is an exclusivity issue with Lucas Oil / Summit Racing Equipment being the title sponsors that would preclude a naming rights sponsor on an individual class. But even barring that, you have a lot of companies already involved in contingency programs. What is their return on investment for additional sponsorship? 2) What extra value is the sanctioning body/track/promoter/event providing to these sponsors (existing and potential?)
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Michael Beard - NHRA/IHRA 3216 S/SS |
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