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Old 02-19-2011, 09:37 AM   #1
Ed Wright
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Default Re: How about this?

You think kids enlist because of DSR's race cars?
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Old 02-19-2011, 10:03 AM   #2
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Default Re: How about this?

What gets them interested in the Army? Does any advertising have anything to do with it? They need to get some info some place I would say. DSR may or may not be an influence, but they may just talk to one of the soldiers at the Army display at the races and have their interest kindled. Can you say that that never happens?
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Old 02-19-2011, 10:04 AM   #3
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Default Re: How about this?

I have a nephew who is the age the Armed forces is looking for. At Indy last year they (Armed forces) took a bus load of kids to Indy, wined and dined, toured shops close by and watched racing from the tower. Impress some kids enough to sign up.
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Old 02-19-2011, 10:28 AM   #4
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Default Re: How about this?

Exactly. And this is another form of advertising in the racing world. It seems to me, that it all ties together. Does Matco sell tools or does Castrol sell oil because of advertising at the races? I know that tax dollars don't pay for their ads, but they get exposure there. So does the Army.
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Old 02-19-2011, 03:22 PM   #5
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Default Re: How about this?

I have concerns about the use of tax dollars issue. In a time when fiscal restraint should be paramount EVERY expenditure needs scrutiny and like a great many other programs racing sponsorships should have to prove effectiveness or be cut from the budget much as any business must do. Like others here I would extend this idea to ALL spending.
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Old 02-20-2011, 08:26 AM   #6
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Default Re: How about this?

I would agree with that, but I have not seen any figures regarding this. All I have seen are calls for it's abolishment. Are there some legitimate numbers out there to show that the money spent on advertising is wasted?
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Old 02-20-2011, 03:16 PM   #7
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Default Re: How about this?

Quote:
Originally Posted by doublet View Post
I would agree with that, but I have not seen any figures regarding this. All I have seen are calls for it's abolishment. Are there some legitimate numbers out there to show that the money spent on advertising is wasted?
The numbers I saw on FOX NEWS website were:$7mil NASCAR and $5mil NHRA. Buried in the article was interview with a Col. from the office which administers program. I also find it very grating to hear Tony refered to as "sarge",but then again radio and TV are full of "military experts"who never served.
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Old 02-20-2011, 01:43 PM   #8
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Default Re: How about this?

Quote:
Originally Posted by Terry Cain View Post
I have a nephew who is the age the Armed forces is looking for. At Indy last year they (Armed forces) took a bus load of kids to Indy, wined and dined, toured shops close by and watched racing from the tower. Impress some kids enough to sign up.
That is great but it could be done with out them spending Millions between Nascar and NHRA. I am sure that the Army would have no problem setting up a trip like this even if they did not have teams they sponsor.

One of the things about the Army car that has always annoyed me is calling Tony Sarge. That is a title that should be earned. As far as I know Tony never spent a day in the military. If I am wrong some one can feel free to correct me.
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Old 02-20-2011, 02:26 PM   #9
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Default Re: How about this?

Tony does not rate carrying a real Sargent's jock strap. He is just anoying.
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